Cience

OCTOBER 6, 2020

Human-curated lead lists are built from scratch; it’s the best way that combines machine precision but with strategic-backed human decision making. In this instance, Company X may define their target audience as Marketing Managers, Rev Ops, Email Marketing titles, and a separate cadence for C-suite audiences, including CMOs and CEOs.

B2B 105

B2B Lead generation Contact CRM 105

Heinz Marketing

OCTOBER 12, 2020

Every week we’re featuring some of the best and brightest minds in B2B sales and marketing. Today, absolutely no different the CMO of CIENCE Technologies from beautiful San Diego, California, Eric Quanstrom. Maybe just talk a little bit about the company and what you guys do and sort of what marketing’s role is there.

Pipeline 133

Pipeline Cold Call Sales Clients 133

Heinz Marketing

MARCH 11, 2019

Derek says Marketing has to be forward leaning into the revenue discussion and held accountable for holding up their part of the revenue bargain. “We We get lost in our to-do list,” and the most notable CMO’s balance the use of tools and leadership to advance the strategic goals of the company. Matt: Oh, yeah. Well, okay.

Pipeline 63

Pipeline B2B Sales X-functional 63

SaaStr

NOVEMBER 21, 2019

Series A money is to fund the growth energy and the Series B money and C the expansion and the scale up. To build the initial team, to build the product, to build the initial go to market, to build the first customers and to build the ARR, the starting. Sizing the evaluation and the round is a strategic decision.

B2C 58

B2C B2B Start-ups Growth 58

SaaStr

DECEMBER 3, 2020

Thinking of Dropbox, how does Sam justify the role of sales in a world of product-led growth? I’m a California kid from the Bay Area. Sam Taylor: So no matter what, I mean, Dropbox, no matter how you slice it, what function you’re in, was just insane from a growth perspective, headcount-wise, user base-wise, you name it.

Sales 69

Sales Cross-sell Start-ups Growth 69

SaaStr

MAY 27, 2020

First of all, in the last four weeks, more jobs have been lost in our country than exists in total in California or Texas. California employees about 17 million people, Texas about 15 million. As one of my mentors used to say, in a strong market, even turkeys can fly. And growth matters. In a way, you have an advantage.

Finance 77

Finance Government Price Contract 77

SaaStr

AUGUST 30, 2019

As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations. Whitney is also an advisor to companies funded by the YC Continuity Fund, focusing on enterprise strategy, go-to-market strategy, leadership and execution.

X-functional 52

X-functional Drivers/motivators Start-ups Engineering 52