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Geographical Pricing: What It Is & How You Can Make the Most of It

Hubspot

But as I touched on, regional markets are unique, and some are further or less accessible than others. In many cases, your pricing strategy needs to reflect that variability. That process — folding location-based considerations into your pricing strategy — is known as geographical pricing. Zone Pricing.

Price 75
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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 76
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Every Business Has an Origin Story: A Lesson in Branding

Hubspot

And it’s no wonder people are saying this: today’s businesses have to evolve very quickly because employees rarely stay in one job for their whole careers and technology is growing so fast that it’s a constant battle to keep up with the next new thing. The company made denim and sold jeans (primarily) at a modest price point.

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Sales Pipeline Radio, Episode 213: Q & A with Tim Riesterer @TRiesterer

Heinz Marketing

Over almost 250 episodes now, Paul, available past, present, and future, up at sa lespipelineradio.com. Today we are featuring, every week feature some of the best and brightest minds in B2B sales and marketing. Matt: I’m born and raised on the West coast, grew up in California, live outside of Seattle now.

Pipeline 101
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“From Hackathon to Unicorn” Talkdesk Co-Founder Tiago Paiva and SaaStr CEO Jason Lemkin (Video + Transcript)

SaaStr

Join Tiago as he shares Talkdesk’s unconventional journey and what it takes to build a top-valued brand. Also, don’t miss out on discounted prices for SaaStr Annual 2020 tickets. And then I want to have some, really dig in, substantively, on going up market. I just saw a report that came up. Transcript.

Launch 102
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Changing the Way We Work with Founding Partner Lan Xuezhao at Basis Set Ventures (Video + Transcript)

SaaStr

I don’t know how interaction … We’re going to actually have a few questions for you guys, but let’s go through this and see whether we can open up with Q&A. The fund is up about $140 million. Lastly, on the founder, what I want to summarize this for is, this is a market for underdogs. debt ventures.

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Sales Pipeline Radio, Episode 117: B2B Pet Peeves: Pipelines, Predictability, Control and MORE

Heinz Marketing

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests coming up. There’s one of them starting to curl up right over the horizon there.