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Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world by Adthena

Search Engine Land

Second-party data: Second-party data occurs when two organizations agree to share their first-party data with each other privately. In some regions, however, the European Union’s GDPR (GDPR) , the California Consumer Privacy Act (CCPA) , or similar regulations may limit the ability to share data privately between businesses.

Territory 116
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Geographical Pricing: What It Is & How You Can Make the Most of It

Hubspot

For instance, a company might manufacture a product in San Diego, California and set three separate "zones" across the United States — West, Midwest, and East. The business sells a shipment of its product to a storefront in San Francisco. Companies that sell agricultural products often leverage geographical pricing as well.

Price 76
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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 78
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Every Business Has an Origin Story: A Lesson in Branding

Hubspot

And it’s no wonder people are saying this: today’s businesses have to evolve very quickly because employees rarely stay in one job for their whole careers and technology is growing so fast that it’s a constant battle to keep up with the next new thing. They had reinforced stitches and held up during hard work.

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The 17 Best Advertisements of All Time

Hubspot

So it was a little difficult for me to come up with just one "best" advertisement of all time -- which is why there are 17 in this post instead. Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At It was a hit. Just Do It."

Gambling 101
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14 of the Best Advertising and Marketing Campaigns of All Time

Hubspot

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? At the time, Reebok was selling more shoes than Nike ). Don’t want walk up four flights of stairs?

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The Secrets to Building a World-Class, $2.3 Billion Inside Sales Team (Video + Transcript)

SaaStr

I grew up with a love of science and math. I was in a different school every year growing up, a different elementary school. ” I took a lot of finance classes because that seemed to be the thing to do, what everyone was doing, even though I ended up hating those classes. I went to math camp every summer, voluntarily.