Search Engine Land

MARCH 4, 2024

Second-party data: Second-party data occurs when two organizations agree to share their first-party data with each other privately. In some regions, however, the European Union’s GDPR (GDPR) , the California Consumer Privacy Act (CCPA) , or similar regulations may limit the ability to share data privately between businesses.

Territory 117

Territory Market share Legal Strategize 117

Hubspot

NOVEMBER 3, 2021

With zone pricing, more distant customers generally pay higher prices for a company's products or services. For instance, a company might manufacture a product in San Diego, California and set three separate "zones" across the United States — West, Midwest, and East. FOB Origin Pricing. FOB Pricing Example.

Price 75

Price Territory Manufacturing Agriculture 75

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 74

Trust Objectives and Key Results Engineering Negotiate 74

Hubspot

APRIL 1, 2018

So it was a little difficult for me to come up with just one "best" advertisement of all time -- which is why there are 17 in this post instead. Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At It was a hit. Just Do It.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? At the time, Reebok was selling more shoes than Nike ). Don’t want walk up four flights of stairs?

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Heinz Marketing

JULY 20, 2020

Over almost 250 episodes now, Paul, available past, present, and future, up at sa lespipelineradio.com. Today we are featuring, every week feature some of the best and brightest minds in B2B sales and marketing. Matt: I’m born and raised on the West coast, grew up in California, live outside of Seattle now.

Pipeline 115

Pipeline Sales Up-sell Conversion 115

SaaStr

NOVEMBER 26, 2019

I grew up with a love of science and math. I was in a different school every year growing up, a different elementary school. .” ” I took a lot of finance classes because that seemed to be the thing to do, what everyone was doing, even though I ended up hating those classes. It was truly the time of my life.

Inside sales 88

Inside sales Sales Up-sell Pipeline 88