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Google search antitrust trial updates: Everything you need to know (so far)

Search Engine Land

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google credits its 90% market share to being a superior platform (Sept. ” Google calls its competition ‘inferior’ (Sept.

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Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world by Adthena

Search Engine Land

Second-party data: Second-party data occurs when two organizations agree to share their first-party data with each other privately. In some regions, however, the European Union’s GDPR (GDPR) , the California Consumer Privacy Act (CCPA) , or similar regulations may limit the ability to share data privately between businesses.

Territory 116
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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 78
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Geographical Pricing: What It Is & How You Can Make the Most of It

Hubspot

With zone pricing, more distant customers generally pay higher prices for a company's products or services. For instance, a company might manufacture a product in San Diego, California and set three separate "zones" across the United States — West, Midwest, and East. FOB Origin Pricing. Companies That Use Geographical Pricing.

Price 76
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The 17 Best Advertisements of All Time

Hubspot

What solution does your product or service provide? Coke: Share a Coke. That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. California Milk Processor Board: Got Milk? Thanks to the California Milk Processor Board's "Got Milk?" The Lesson.

Gambling 101
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14 of the Best Advertising and Marketing Campaigns of All Time

Hubspot

What solution does your product or service provide? By hitting on that core issue in all of your marketing messaging, you'll connect with consumers on an emotional level that is hard to ignore. That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not.

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What You Need to Know This Morning: June 5, 2013

Hubspot

If you''re still not convinced of Microsoft''s stunted growth, compare it''s anticipated market share to Google''s for 2013: Google will control 74% of this market; Microsoft, 4.6%. Moral of the story, marketers: Microsoft''s ad search business is the pits. The previous estimate was for Microsoft to do $1.84

Gaming 67