Search Engine Land

SEPTEMBER 15, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google credits its 90% market share to being a superior platform (Sept. Google ‘hid and destroyed evidence’ (Sept.

Government 141

Government Engineering Manufacturing Negotiate 141

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 76

Trust Objectives and Key Results Engineering Negotiate 76

Hubspot

APRIL 1, 2018

When you're trying to decide the best way to present your brand, ask yourself: What problem are you solving for your customers? What solution does your product or service provide? That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. The Lesson.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

NOVEMBER 13, 2017

So when you're trying to decide the best way to present your brand, ask yourself: What problem are you solving for your customers? What solution does your product or service provide? By hitting on that core issue in all of your marketing messaging, you'll connect with consumers on an emotional level that is hard to ignore.

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Heinz Marketing

JULY 20, 2020

Over almost 250 episodes now, Paul, available past, present, and future, up at sa lespipelineradio.com. Today we are featuring, every week feature some of the best and brightest minds in B2B sales and marketing. Matt: I’m born and raised on the West coast, grew up in California, live outside of Seattle now.

Pipeline 101

Pipeline Sales Up-sell Conversion 101

Hubspot

MAY 8, 2012

Don’t try to sell your company, product, or service as something it’s not. Speaking of beer commercials, how does creating a whole new market for your product, and then dominating that market sound? What solution does your product or service provide? California Milk Processor Board: Got Milk?

Campaign 78

Campaign Drivers/motivators Start-ups Product 78

SaaStr

NOVEMBER 26, 2019

As everyone left to work for an investment bank in California or New York that summer of ’99, I went to work at a startup in Ann Arbor. I would argue it was one of the first SaaS companies of its time, but back then we called it an ASP, an application service provider. Now, we did really cool stuff at this startup.

Inside sales 84

Inside sales Sales Up-sell Pipeline 84