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Geographical Pricing: What It Is & How You Can Make the Most of It

Hubspot

But as I touched on, regional markets are unique, and some are further or less accessible than others. In many cases, your pricing strategy needs to reflect that variability. That process — folding location-based considerations into your pricing strategy — is known as geographical pricing. Zone Pricing.

Price 75
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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 82
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Every Business Has an Origin Story: A Lesson in Branding

Hubspot

The “premium denim boom” had occurred when a number of high-fashion brands entered the market and began selling $200-plus pairs of jeans. During that time, Levi’s had maintained its traditional price point of around $39, and as a result, its jeans had acquired a low-end reputation and were considered less chic and no longer fashionable.

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Sales Pipeline Radio, Episode 213: Q & A with Tim Riesterer @TRiesterer

Heinz Marketing

Matt: I’m born and raised on the West coast, grew up in California, live outside of Seattle now. And some of the thunder bangers coming through, especially at night, could be a little terrifying, but also for a kid growing up in California, where a lot of fun. ” We looked at the moment of price increase, “why pay?”

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8 Ways to Market Your Seasonal Business During the Off-Season

Hubspot

For example, Big Bottom Market , a specialty food story in Guerneville, California survives their slow months of October through April by adapting their marketing efforts to target local residents instead of seasonal tourists. What other tips do you have for seasonal marketers? Share your advice in the comments!

Niche 78
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Sales Pipeline Radio, Episode 117: B2B Pet Peeves: Pipelines, Predictability, Control and MORE

Heinz Marketing

I live in California. You’re in Southern California. That’s the way I picture the pipeline out here, off the coast of California. Then you’ve got a bunch of marketers on your team that are used to prioritizing more, they’re used to buying the most leads at the lowest possible price.

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Changing the Way We Work with Founding Partner Lan Xuezhao at Basis Set Ventures (Video + Transcript)

SaaStr

If you execute, you have an advantage in the market and you execute super precisely and make every penny count, your business goes way longer, and you’ll gain more market share to become a bigger business. Lastly, on the founder, what I want to summarize this for is, this is a market for underdogs.