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One Big Reason Brands Should Care About MAP Pricing

TrackStreet

There are many reasons we at TrackStreet believe manufacturers and brands should have a MAP pricing policy. For example, MAP pricing protects your all-important brick-and-mortar retailers from being repeatedly undersold by their pure-eCommerce competitors. But what exactly do we mean by that? Let’s look at the evidence.

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How the California Consumer Privacy Act (CCPA) Will Impact Your Business: Definition, Guidelines, and Obligations

Outreach

If you have accounts or prospects in California, you’ll need to be CCPA-compliant by January 2020. Make no mistake: you can still be liable to CCPA violations even if your business does not have an office in California. Access to equal service and price, even if they exercise their privacy rights. What Is the CCPA?

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Geographical Pricing: What It Is & How You Can Make the Most of It

Hubspot

In many cases, your pricing strategy needs to reflect that variability. That process — folding location-based considerations into your pricing strategy — is known as geographical pricing. Geographical pricing — or geo-pricing — is a catch-all term that encompasses a wide range of strategies. Zone Pricing.

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How the California Consumer Privacy Act (CCPA) Will Impact Your Business: Definition, Guidelines, and Obligations

Outreach

If you have accounts or prospects in California, you’ll need to be CCPA-compliant by January 2020. Make no mistake: you can still be liable to CCPA violations even if your business does not have an office in California. Access to equal service and price, even if they exercise their privacy rights. What Is the CCPA?

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The Monday Morning Breakfast For Champions Podcast – Episode 41 – Frank Cespedes

Tibor Shanto

He has also written more than 50 case studies about companies and numerous technical notes on various business topics, including strategy development and implementation, sales and marketing, leadership, pricing, and start-up issues. Frank shares insights about his new book, Cespedes, Frank V. Boston, MA: Harvard Business Review Press, 2021

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The CCPA for Sales and Marketing Leaders: Everything You Need to Know (California Consumer Protection Act)

Sales Hacker

Just one month after the GDPR took effect, the California Consumer Privacy Act (CCPA) was signed into law in June 2018, giving businesses only until January 1, 2020, to get their data protection and user privacy policies into shape — or pay the high price of negligence. Wait, what? What Is the CCPA? When Will the CCPA Take Effect?

Legal 53
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How Canva is approaching B2B customers with AI-powered tools

Martech

The company offers three main pricing plans — Canva Free, Canva Pro and Canva for Teams. kicks off this week with social media, digital ads, TV and out-of-home in New York and California markets. And this spot shows how Background Remover is used for video production. Expanding B2B approach. What Will You Design Today?” and Australia.

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