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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

Twitter (now X) has lost much of its business audience and interest from B2B companies. Their posts offer high educational value and most often link to studies and research. These “campaigns” usually have a consistent style, tone, and topic. It might be safer than X, but it’s having a difficult time building a B2B audience.

B2B 128
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How to Get Referrals from Clients: 10 Helpful Tips

Lead Fuze

Whenever someone in your circle promotes your company to a prospective client, this is known as a business referral. If you deliver a positive client experience, word-of-mouth recommendations will certainly occur on their own. It’s now time to learn how to generate referrals from existing clients.

Referrals 105
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SEO meta-skills: How research on goal setting can make you a better SEO

Search Engine Land

Whether you’re trying to grow revenue on a client’s website or managing your website, much of your success hinges on your ability to set goals and make them a reality. Many of us were introduced to the SMART goals approach during our educational years. What is the most valuable meta-skill you can learn as an SEO?

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Psychology of Sales: 9 Ways to Master Selling via Email

Lead Fuze

Let me point out one important fact — We are all human beings, and our minds function in a similar way. To persuade is to inform and educate. You are our most valuable client.”. If your clients said yes to your proposal once and then somehow disappeared, make sure you follow up. We all strive for honesty and value.

Sell 98
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35+ Best Sales Email Templates To Close Deals

SalesHandy

With Saleshandy’s A/Z testing feature, you can test up to 24 variants of a subject line and access detailed analytics to see what’s working for your campaigns. All we want to know is how would that product help us I am investing X amount of money in it. To increase your open rates you must test your subject lines.

Closing 98
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Want to Build an Amazing MarTech Stack? Avoid These 12 Mistakes

ConversionXL

According to Chief Marketing Technologist, there are now more than 7,000 tools you could use in your campaigns and operations. Educate yourself. Further, Segment works on the client-side and server-side , while GTM works only on the client-side. And its data-layer functionality is versatile. ( Image source ).

GTM 124
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The Definitive Guide to Sales Lead Qualification

SalesHandy

All of this will naturally lead to making it easier for you to scale your sales function and increase revenues for your organization. For example, if the lead is from the ‘X’ industry, they get 30 (out of 100) added to their score. You can send educational content, industry, company updates, and milestones. And so on.