B2B social media ‘sweet spots’: What’s working and what’s not
Martech
OCTOBER 11, 2023
Twitter (now X) has lost much of its business audience and interest from B2B companies. Their posts offer high educational value and most often link to studies and research. These “campaigns” usually have a consistent style, tone, and topic. It might be safer than X, but it’s having a difficult time building a B2B audience.
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