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AI-powered martech releases and news: May 16

Martech

It may not be surprising to learn that tech industry groups are largely supportive of the roadmap, while those focused on things other than profit margins largely aren’t. Now here are this week’s AI-powered martech features, launches and releases.

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How to control Performance Max campaigns

Martech

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Agencies and PPC managers need to ensure their clients are ready for this wait.

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Is Digital Marketing Agency Profitable? Key Factors Explored

Lead Fuze

From average revenues and economic contributions to factors affecting profitability such as service-based income and catering to different business sizes using advanced technology – we’ll cover it all. Tapping Into Profitability Factors in Digital Marketing Agencies So, what makes digital marketing agencies so profitable?

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How to Increase Brand Preference: Strategies for Success

Lead Fuze

Furthermore, we will cover proven methods for retaining clients such as hiring dedicated customer care agents and offering valuable resources like checklists/video guides. Then, use these insights to fuel your future marketing campaigns and make them even more irresistible. “Retaining customers is key to increasing sales.

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How to make the time to solve marketing problems

Martech

But this is not practical for most companies, like some of my clients and probably like your company. We all have so many different things going on, and most of my clients are focusing on what’s in front of them right now. I recently hosted a client’s lunch-and-learn session about journey mapping and its importance.

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How to Open a Digital Marketing Agency: Essential Steps

Lead Fuze

Networking with other professionals in the industry and gaining experience through different roles at existing agencies can provide a strong base for launching your own digital marketing business. Creating a detailed LinkedIn profile can also help you connect with other professionals and potential clients.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. Within days, they set a meeting and T-Mobile eventually became a client. GumGum now also lists similar clients, including Vodafone and Sprint, a sign of how one big-name client can attract others.