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Five Reasons Your Lead Generation Campaigns May Not Be Working

Pointclear

Today's guest blogger, Craig Rosenberg, is Vice President, Focus Expert Network at Focus , a company whose mission is to make business expertise available to everyone. Craig works with business and industry experts to cultivate the Focus.com network. B2B lead generation is complex, and there is always work to be done.

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Common B2B Challenges and How To Solve Them

ConversionXL

Canceled events and tradeshows increased the focus on outbound activities. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline.

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Sales Pipeline Radio, Episode 313: Q & A with Dana Lombardo & Kelly Webb @Keyfactor

Heinz Marketing

What makes an overall marketing campaign successful. I run all campaigns and account based here at Keyfactor. The mandate to the business is really running and generating campaigns that drive revenue for the business. How authenticity drives engagement. Introduce yourself, your role and then we’ll get into it.

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25 ready-to-use prospecting email templates for startups (Guaranteed to get a Response)

Salesmate

You, as a startup, can design and execute your campaigns faster and more efficiently with these ready-to-use templates. Instead of writing an email from scratch, link the content to your existing email campaign and keep the engagement rolling. 3) You are not the right person, and we should be contacting someone else in your org.

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Salesforce Automation Cheat Sheet for SMB Sales Managers

Veloxy

For example, this could be entering in the contact information of a new prospect at one moment, and manually prioritizing outreach at another. By greatly improving data quality, you eliminate duplicate records, upset contacts, and other related non-selling activity. Frank Ortiz, Vast Networks (SMB Telecom): “ Veloxy is a game changer.

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Virtual events: The ultimate marketers’ guide

Martech

Virtual event “networking.” Virtual events also typically feature networking opportunities for attendees and participating exhibitors/sponsors. Much more on networking is here. Customers are educating themselves before contacting company salespeople. Virtual event “networking”. It’s just not like being there.

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B2B Marketing Attribution: Models, Tools, and Processes

ConversionXL

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. Salesforce and Salesforce Campaigns. One method is to add a primary contact(s) source in the “Account Source” field.

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