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From tech tools to personalized presents: Holiday gifts marketers actually want

Martech

Whether it’s editing a last-minute campaign graphic or reviewing metrics spreadsheets, the extra screen space can be a lifesaver. For the marketer who loves a tradeshow The marketing world thrives on networking and personal connections, often made at tradeshows and industry events.

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Salesforce Automation Cheat Sheet for SMB Sales Managers

Veloxy

Frank Ortiz, Vast Networks (SMB Telecom): “ Veloxy is a game changer. Eventbrite – Get it now here : Ever experience bottlenecks caused by hundreds, if not thousands of event or tradeshow leads? The Salesforce Automation alone has saved us over $100k a year!

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Five Reasons Your Lead Generation Campaigns May Not Be Working

Pointclear

Today's guest blogger, Craig Rosenberg, is Vice President, Focus Expert Network at Focus , a company whose mission is to make business expertise available to everyone. Craig works with business and industry experts to cultivate the Focus.com network. B2B lead generation is complex, and there is always work to be done.

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Common B2B Challenges and How To Solve Them

ConversionXL

Canceled events and tradeshows increased the focus on outbound activities. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline.

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Sales Pipeline Radio, Episode 313: Q & A with Dana Lombardo & Kelly Webb @Keyfactor

Heinz Marketing

What makes an overall marketing campaign successful. I run all campaigns and account based here at Keyfactor. The mandate to the business is really running and generating campaigns that drive revenue for the business. How authenticity drives engagement. Introduce yourself, your role and then we’ll get into it.

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B2B Marketing Attribution: Models, Tools, and Processes

ConversionXL

After looking at the data across 3–6 months (the average sales cycle), it became clear that—even though the campaign was a “success” based on the number attendees—it drove a relatively low percentage of pipeline revenue. Salesforce and Salesforce Campaigns. Campaign Influence reporting. Parent and Child Campaigns.

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25 ready-to-use prospecting email templates for startups (Guaranteed to get a Response)

Salesmate

You, as a startup, can design and execute your campaigns faster and more efficiently with these ready-to-use templates. Instead of writing an email from scratch, link the content to your existing email campaign and keep the engagement rolling. Leveraging on networking events. I will get in touch with you in the future.