SaaStr

OCTOBER 18, 2023

The first question you need to ask yourself is: Are you consistently giving your sales team great leads with high conversion potential? Pre-2023, the quality of leads or campaigns could be broken down into three general buckets. The great campaigns that kept giving leads that readily turned into sales. Bucket two had to be cut.

Tradeshows 96

Tradeshows Closing Campaign Follow-up 96

Hubspot

DECEMBER 14, 2010

Using data collected in your marketing software package ( like HubSpot ) and your customer relationship management (CRM) program, you can slice and dice your leads to identify who are your best leads. Key Conversion Events. Or tradeshows? 4 Ways to Segment Your Best Leads. Website Behavior. Do your best leads stalk your website?

Tradeshows 55

Tradeshows Customer Relationship Management Lead generation CRM 55

Hubspot

MAY 13, 2013

In addition, a lot of the work to hand leads to sales is very manual, due to a lack of integration with their email provider and CRM. Because of this, the company attends tradeshows and buys targeted prospect lists of "Directors of IT." Most automated campaigns look something like this: Seems logical.

Tradeshows 78

Tradeshows Campaign Technology Technology 78

Martech

JANUARY 13, 2022

Cloud-based Marketo Engage features 10 major capabilities for: Marketing automation to create, automate, and measure campaigns across channels. Email to engage customers with relevant conversations in minutes. Real-time data capture and bi-directional data integration sync with CRM. Campaign channels. Collaboration.

E-commerce 118

E-commerce Tradeshows CRM Healthcare 118

ConversionXL

OCTOBER 22, 2018

We can prove that social media and SEO drive traffic and top-line conversions, but we still struggle to show the bottom-line impact of marketing. Conversions (e.g. Otherwise, you’re just looking at top-of-funnel traffic and conversions—not how those channels intersect to generate pipeline and revenue. site visits).

B2B 131

B2B Process Campaign Contact 131

Cience

NOVEMBER 20, 2019

That methodology has helped us conduct hundreds of successful campaigns at events, set up thousands of appointments, and convert into hundreds of customers. Conduct a multi-channel outreach campaign prior to the event, offering to meet (e.g. CIENCE tested the efficiency of this methodology in multiple campaigns. Here’s a story.

Lead generation 40

Lead generation B2B Appointment Campaign 40

Heinz Marketing

MARCH 23, 2021

Hybrid events allow marketers to scale up or scale down based on safety concerns for themselves, sponsors and audience members” as defined by Cheri Keith from ON24 , leaders in optimizing digital experiences and CRM integration. Jumpstart the conversation before the conversation has even started. Join the conversation!

B2B 83

B2B Presentation CRM Strategize 83

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and.

Customers 20

Customers Tradeshows Technology Technology 20