Search Engine Land

DECEMBER 28, 2023

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 129

Retail X-functional Launch Non-Profits 129

Hubspot

APRIL 4, 2023

In one of my first jobs, I helped to develop a digital marketing campaign for a small business that grew its revenue by 15% within eight months. It's also when you really need to sell yourself and your skills. I think it presents a huge opportunity to optimize marketing campaigns — especially with customer segmentation and targeting.

Consult 71

Consult Objectives and Key Results X-functional Construction 71

Veloxy

SEPTEMBER 28, 2021

Just be sure you print and bookmark this blog post so you can take it with you wherever you go, wherever you sell. For those who work in sales however, you don’t need any more convincing of the effectiveness of a good cold email campaign. As far as they know you could be a scammer running a con game. Table of Contents.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

SalesHandy

MARCH 21, 2023

With Saleshandy’s A/Z testing feature, you can test up to 24 variants of a subject line and access detailed analytics to see what’s working for your campaigns. All we want to know is how would that product help us I am investing X amount of money in it. To increase your open rates you must test your subject lines.

Closing 98

Closing X-functional Sales Follow-up 98

ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Cross-reference trending hashtags with topics that interest your audience. The TikTok buying craze even has its own viral hashtag: #TikTokMadeMeBuyIt.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Heinz Marketing

MAY 16, 2022

Matt : Yeah, or companies that have a history of selling to mid-market and SMB companies that don’t take the time to understand how an enterprise buyer buys and then don’t respect what is conveyed via a very different buying process. I’m a big believer in cross-functional alignment. And keep things simple.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

Lead Fuze

JULY 6, 2023

Cross-training Staff: Make sure everyone on your team knows your product/service inside out. Importance of Monitoring Consumer Feedback on Social Media To make your social ad campaigns shine brighter than a disco ball, you need to keep an eye on consumer feedback. Get real-time feedback to stay ahead of the game.

Customers 52

Customers Clients Lead generation X-functional 52