Search Engine Land

DECEMBER 28, 2023

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 130

Retail X-functional Launch Non-Profits 130

Martech

FEBRUARY 7, 2024

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. Here’s a hypothetical example: The marketing team for an athletic footwear company wants to better target millennials in an upcoming campaign for a new style of running shoes.

X-functional 109

X-functional Cross-sell Territory Retail 109

SalesHandy

MARCH 21, 2023

With Saleshandy’s A/Z testing feature, you can test up to 24 variants of a subject line and access detailed analytics to see what’s working for your campaigns. All we want to know is how would that product help us I am investing X amount of money in it. We have just recently launched very exciting new features on [product name].

Closing 98

Closing X-functional Sales Follow-up 98

ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Cross-reference trending hashtags with topics that interest your audience. The Essence Vault’s ad campaign is a great example of TikTok users’ openness to ads.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

PandaDoc

OCTOBER 13, 2022

Lead generation X ? Social media integration X ? Free version X ? Lead generation X ? Social media integration X ? Free version X X 24/7 customer service ? Lead generation X ? X Mobile access ? ? Social media integration X ? Free version X ? Lead generation X ?

X-functional 52

X-functional Territory CRM Lead generation 52

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Veloxy

SEPTEMBER 28, 2021

Just be sure you print and bookmark this blog post so you can take it with you wherever you go, wherever you sell. For those who work in sales however, you don’t need any more convincing of the effectiveness of a good cold email campaign. However, this segment will offer a good example and a solid starting point to launch off of.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204