Sales Hacker

MARCH 8, 2024

You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. With an ELG strategy, you can lean on partners to facilitate warm intros between you and their customers, and you can use second-party data to learn more about who you’re selling to.

GTM 95

GTM Growth Cross-sell Referrals 95

ClickFunnels

JULY 2, 2021

Table of Contents #1 Set Up a Value Ladder Sales Funnel #2 Add Cross-Sells, Upsells, and Downsells #3 Use the Hook, Story, Offer Framework #4 Optimize Your Marketing To Attract More Dream Customers #5 Be Proactive About Getting Social Proof Keep Optimizing Your Sales Funnel! 2 Add Cross-Sells, Upsells, and Downsells.

Cross-sell 246

Cross-sell Sales Niche Price 246

ClickFunnels

JANUARY 26, 2022

Lead Quantity vs. Lead Quality Build a Value Ladder Sales Funnel Add Upsells, Downsells, and Cross Sells to Each Offer Want Russell To Show You How To Build Your First Sales Funnel? Create a customer persona based on those attributes, then use it to make the targeting of your lead generation campaigns more precise. I love them!

Cross-sell 244

Cross-sell Lead generation Pitch Niche 244

Martech

FEBRUARY 15, 2024

Email and social are typically the first channels to focus on cross-selling the two brands. Reviewing the two sets of reports regularly can be a wonderful way to get to know your new teammates and ideate new campaigns. What current and near-future marketing campaigns do you need to support?

Objectives and Key Results 106

Objectives and Key Results Cross-sell Campaign Strategize 106

Martech

NOVEMBER 22, 2022

“One of the most exciting evolutions for performance marketers who want to reach World Cup streamers is the ability to use mobile measurement partners to evaluate cross-screen conversions and website traffic coming from OTT advertising,” Hall said. Cross-channel domination. Dig deeper: Brands are betting heavily on CTV.

Cross-sell 115

Cross-sell Sports Gaming Campaign 115

Sales Hacker

JUNE 19, 2019

I’m always impressed by the degree of ingenuity that leading sales teams put into their selling strategy. Let’s look at three specific live chat campaign examples that you can incorporate in your sales strategy to generate more leads and boost revenue. 3 Live Chat Campaigns That Are Perfect for Sales. Lead bot” campaigns.

Campaign 95

Campaign Cross-sell Up-sell Sales 95

ClickFunnels

JANUARY 28, 2022

That being said, the goal of lead generation isn’t to collect as many email addresses as possible, it’s to get the contact details of your dream customers so that you could then sell them your products. Take a look at your current lead generation strategy: Which lead generation campaign is producing the best results? in just five days.

Lead generation 217

Lead generation Cross-sell Profit margin Contact 217

Search Engine Land

DECEMBER 28, 2023

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 134

Retail X-functional Launch Non-Profits 134

Martech

OCTOBER 16, 2023

Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. Triggered email I consider triggers to be one or two emails that launch automatically based on a customer’s action. They don’t need to be a series or have major orchestration.

Cross-sell 136

Cross-sell Retail B2C Strategize 136

ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

Campaign 91

Campaign Cross-sell Healthcare Retail 91

ClickFunnels

OCTOBER 18, 2021

However, if you have never run a paid advertising campaign before, then you need to be careful because when you don’t know what you’re doing it’s easy to burn through your entire marketing budget without having anything to show for it. And launch your funnel! …in But how can you do that? The Value Ladder has four stages: Bait.

Lead generation 219

Lead generation Cross-sell Start-ups Campaign 219

Salesforce

DECEMBER 14, 2023

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. This allows you to deliver personalized ads and campaign measurement across multiple channels.

SQL 72

SQL Cross-sell Campaign Trust 72

Martech

FEBRUARY 7, 2024

You need to hire or train people to do complex tasks that require thinking, so as leaders, this will require you to invest in cross-training team members and permitting them to try new things, even if they aren’t the experts. Part of the marketing strategy is to launch co-branded ads with retailers.

X-functional 125

X-functional Cross-sell Territory Retail 125

Hubspot

APRIL 2, 2021

While media buying focuses on getting the most impressions from the right audience at the lowest cost, media planning focuses on the strategy behind the campaign. Supply-side platforms (SSP) where publishers sell their ad inventory. Before you launch your ad campaign, you'll have to figure out a few things. Strategize.

Objectives and Key Results 87

Objectives and Key Results Cross-sell Negotiate Campaign 87

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. What Is a Marketing Campaign?

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

SaaStr

FEBRUARY 21, 2024

This creates a multiple effect because you cross-sell to their customer base. Those people will get extra benefits, be integrated into campaigns, and get event invites. At Drata, they get a SOC 2 before selling a SOC 2. Drata launches products frequently, with 20+ frameworks and a big product release every quarter.

Cross-sell 79

Cross-sell Strategize Campaign Education 79

Martech

DECEMBER 29, 2022

Real-time ads and cross-channel amplification. Advertisers will experiment with new ad formats, as well as how they support CTV campaigns on other platforms. “We First-party data refining CTV campaigns, a greater demand for measurement. Viewing behavior will continue to change.

Sports 121

Sports Cross-sell Price Entertainment 121

Highspot

JANUARY 22, 2024

At its core, a go-to-market strategy is the roadmap that outlines how a company will introduce and deliver product launches to new markets or existing ones. Business Functions Involved Go-to-Market Strategy (GTM): Involves cross-functional collaboration, including product management, sales, marketing, and customer support.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

At its core, a go-to-market strategy is the roadmap that outlines how a company will introduce and deliver product launches to new markets or existing ones. Business Functions Involved Go-to-Market Strategy (GTM): Involves cross-functional collaboration, including product management, sales, marketing, and customer support.

Go To Market 52

Go To Market GTM Promote Technique 52

Martech

OCTOBER 19, 2023

It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches. New revenue Tracking new revenue is essential for evaluating the success of your efforts in expanding your customer base. By calculating CAC, you can measure the ROI of your customer acquisition strategies.

Product 134

Product Contract Drivers/motivators SQL 134

ClickFunnels

NOVEMBER 28, 2022

We believe that the most effective way to sell anything online is the Value Ladder sales funnel. We also recommend adding downsells , upsells , and cross-sells to these core offers in order to maximize your revenue. Create an ad campaign and start running it with a minimum daily ad budget ($10/day on LinkedIn).

Pitch 130

Pitch Consult Cross-sell Trust 130

Search Engine Land

JUNE 21, 2023

I’ve always believed in future-proofing your brand with campaigns that grow awareness – so it’s not like I have anything against the Microsoft Audience Network. you sell only one product to one type of audience), you should never target all previous website visitors. Maybe you could use them as a way to upsell or cross-sell products.

Cross-sell 98

Cross-sell Networking Clients Education 98

Martech

DECEMBER 21, 2022

Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams. Good marketing management helps your brand initiatives and marketing campaigns stay on course. You will encourage your team to work collaboratively and cross-functionally on projects.

Objectives and Key Results 103

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 103

ConversionXL

MAY 3, 2017

On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. According to Direct Marketing Association , 77% of ROI is attributed to segmented, targeted, and triggered campaigns. Their campaign netted them seven times the ROI and 11 times as many new subscribers as their newsletter did.

Customers 133

Customers E-commerce Cross-sell Represent 133

SaaStr

OCTOBER 17, 2023

Sell to more existing customers. It’s one thing to bring the customer over the line and sell for the first time. Your selling team will 3x, and sales will become codified. When scaling from founder-led sales to another person selling the product, customers become more demanding. Being truly cross-functional.

Cross-sell 64

Cross-sell Customers GTM A/B testing 64

Heinz Marketing

MARCH 16, 2022

Determine and hit campaign goals. Predict ad performance before launching campaigns. You can utilize it for cross-sell, upsell, renewals, and can also predict if a customer is going to churn. Build richer audience profiles. Gain insight into competitors’ ad spend, creatives, and strategies. Create ad copy.

B2B 111

B2B Technology Technology Cross-sell 111

ClickFunnels

DECEMBER 5, 2022

Want to make money online by selling someone else’s products? We believe that the most effective way to sell anything online is the Value Ladder sales funnel. We also recommend adding downsells , upsells , and cross-sells to these core offers in order to maximize your revenue. What Is the Value Ladder Sales Funnel?

Niche 130

Niche Pitch Cross-sell A/B testing 130

Hubspot

DECEMBER 12, 2012

That means by now, you should have your own business' holiday campaign all ready and raring to go, especially if you want to stand out from all the other companies doing that exact same thing. And there are some companies that are doing this whole "standing out" thing particularly well with their holiday marketing campaigns.

Campaign 70

Campaign Cross-sell Gaming Promote 70

ClickFunnels

DECEMBER 25, 2022

We believe that the most effective way to sell anything online is the Value Ladder sales funnel. We also recommend adding downsells , upsells , and cross-sells to these core offers in order to maximize your revenue. This might seem unnecessarily complicated but it’s the best way to sell affiliate products.

A/B testing 130

A/B testing Lead generation Cross-sell Pitch 130

PandaDoc

OCTOBER 12, 2020

It’s simple – if you know who you are selling to, there is a higher chance that you can offer them the solution that they really need. This can yield much better results than trying to sell to a broad audience. Target with personalized offers, upsell and cross-sell opportunities. Create personalized email campaigns.

Customers 59

Customers Cross-sell B2C Campaign 59

Highspot

JANUARY 9, 2024

Each stage requires specific selling skills to satisfy prospect needs. B2B sales training equips sellers with skills, techniques, and tactics for selling products or services to other businesses. It plays a pivotal role in nurturing top selling talent who contribute to company growth. What is B2B Sales Training?

Technique 52

Technique B2B Cross-sell Negotiate 52

Hubspot

JUNE 4, 2020

How do you know if a specific marketing campaign was effective? The two most important concepts to consider when approaching your incremental sales are "baseline sales" and "campaigns." Campaigns, in this context, are the marketing communications you employ over specific channels to reach your target audience.

Cross-sell 54

Cross-sell Campaign Niche Promote 54

Salesmate

JUNE 16, 2021

We are thrilled to launch a feature that will level up your entire marketing and sales process! Run automated email drip campaigns to keep every prospect and visitor engaged with useful content. With personalized outreach, timely follow-ups, automated nurturing campaigns, you can save a lot of time and close deals faster.

Closing 59

Closing User Experience CRM Cross-sell 59

Hubspot

APRIL 19, 2021

I then cross-referenced the players I downloaded with the audience application report from Megaphone. This is relatively easy, since many of the platforms share both the ad placements available and estimated campaign results on their websites. What's the best selling strategy in 2021? There is one that does: PlayerFM.

Cross-sell 82

Cross-sell Promote Up-sell Campaign 82

Highspot

FEBRUARY 25, 2024

Shifting Customer Expectations Digitized selling has changed customer-business interactions. Sales reps can spend more time selling and less time searching for and entering data. This can lead to prioritization issues, where critical tasks are dismissed in favor of seemingly urgent but less important activities.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Highspot

MARCH 13, 2024

Furthermore, AI considers a wide range of variables such as seasonality, economic indicators, and the impact of marketing campaigns to provide a holistic view of the sales landscape. It will suggest opportunities when sales representatives should follow up for upselling and cross-selling.

Cross-sell 52

Cross-sell Sales Pipeline Follow-up 52

ConversionXL

JUNE 2, 2022

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. instead of you knocking on their door and saying, ‘Hey, I’m going to sell you something.’ You can run lead generation campaigns while simultaneously using ABM to win or expand important deals.

Lead generation 94

Lead generation Strategize Campaign Profit margin 94