Hubspot

APRIL 1, 2018

Why are these campaigns some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Winner: McDonald''s.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

PandaDoc

SEPTEMBER 19, 2023

Let’s say you’re the head of sales in a small company that recently launched a product. Your task as a sales manager is to market it. Key takeaways Targeting specific, niche markets with specialized products and services can help small businesses operate more efficiently with lower costs and higher revenue. So, off we go!

Niche 52

Niche Cross-sell Price Referrals 52

ConversionXL

JANUARY 18, 2022

It happens when a customer can name your brand when reminded of what you sell (aided recall) or without that reminder (unaided recall). Brand awareness marketing’s most formidable opponent is direct response marketing. Use this when ideating blog post topics and creative campaigns to create a message that resonates.

Campaign 122

Campaign Networking Non-Profits Launch 122

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. Launching the invasion. In both cases, the reason we have separate markets is that the customers could not have referenced each other. A war analogy.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Hubspot

SEPTEMBER 11, 2012

There are always opportunities for upselling, cross-selling, and repeat sales! According to Bain and Company, repeat customers spend an average of 67% more than new customers, and are 6-12 times cheaper to sell to. 4) Get Active About Upselling and Cross-Selling. Share your recommendations in the comments.

Cross-sell 74

Cross-sell Referrals Education Up-sell 74

ConversionXL

JUNE 19, 2019

How do you bring it to market? Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand).

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

Search Engine Land

JANUARY 10, 2023

Microsoft Advertising Shopping campaigns reporting enhancements. 2022: Plus, Microsoft Audience Network, Similar audiences and in-market audiences expanded. 2021: Numerous advertisers had paused their social media campaigns over the events at the Capitol. Google Launches A Worldwide Science Fair For Teens. German Govt.

Finance 90

Finance Engineering Launch Campaign 90