ConversionXL

FEBRUARY 27, 2019

That’s what a digital marketer told me while trying to sell me his messenger bot software. While several factors go into successful email campaigns , great email copywriting is vital. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. But Febreze bombed.

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

ConversionXL

NOVEMBER 6, 2015

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

A/B testing 133

A/B testing Cross-sell Campaign Represent 133

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Marketing campaigns.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Hubspot

AUGUST 25, 2015

Instead of launching new company-wide initiatives, start with small, focused experiments that can prove or disprove your idea. For instance, you could A/B test language around gated content, try different tactics to increase newsletter registrations , or create a series of videos that audiences can pay to access. Start Small.

A/B testing 69

A/B testing E-commerce Cross-sell Launch 69

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ClickFunnels

DECEMBER 19, 2021

We believe that the most effective way to sell anything online is the Value Ladder sales funnel. Your goal should be to obtain the contact information of your dream customers so that you could sell them your products, generate revenue, and make a profit. See how Matthew’s lead magnet sells his frontend product? leads per day).

Lead generation 263

Lead generation Cross-sell Non-Profits A/B testing 263

ConversionXL

JUNE 5, 2014

What’s more is that an A/B test of the message, changing “why did you cancel?” We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” greater ability to upsell & cross-sell.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

What’s more is that an A/B test of the message, changing “why did you cancel?” We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” greater ability to upsell & cross-sell.

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

What’s more is that an A/B test of the message, changing “why did you cancel?” We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” greater ability to upsell & cross-sell.

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

What’s more is that an A/B test of the message, changing “why did you cancel?” We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” greater ability to upsell & cross-sell.

Customers 98

Customers User Experience Profit margin A/B testing 98

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. Or are you concerned more with customer retention and cross-sell opportunities?

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Lead Fuze

OCTOBER 6, 2021

7 Steps to Run Outbound Sales Campaign. A customer persona (alternatively referred to as a buyer persona) is a semi-fictional character that embodies the essential characteristics of a sizable part of your customers, based on data gathered from user testing and web analytics. Step 1: Create a customer persona.

A/B testing 52

A/B testing Sales Contact Cold Call 52

Martech

DECEMBER 15, 2022

By now, you likely have either locked down all of your holiday campaigns or set up a promotion schedule. My MarTech colleague Ryan Phelan is not a fan because they can run amok if they’re designed poorly or launched indiscriminately. Visits to landing pages tied to email or social campaigns. Test results.

Objectives and Key Results 81

Objectives and Key Results Cross-sell A/B testing Promote 81

ConversionXL

NOVEMBER 11, 2015

A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments. Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

APRIL 3, 2018

Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. What engages and when does that sell?

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

MARCH 20, 2015

Before launching another test, ask yourself: will this fundamentally change the behavior of users? Communication is key with clients / bosses, you need to explain why are you doing research, and why are you spending so much effort on setting up the right A/B tests. Don’t be a split test junkie.

Drivers/motivators 110

Drivers/motivators A/B testing Conversion Launch 110

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). An adjective used to describe companies that sell to other businesses. An adjective used to describe companies that sell directly to consumers. Launched in May 2003, it is mainly used for professional networking. 2) Analytics. 6) Blogging.

Networking 78

Networking Non-Profits Engineering Follow-up 78

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic Campaign (via Acoustic). Product overview.

E-commerce 118

E-commerce B2C Manufacturing CRM 118

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. We sell success. Behavior (Friction): User testing is a great way to study behavior. What is it? Who is it for?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90