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6 tips to track and analyze PPC results

Search Engine Land

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. What are your main campaign goals? What metrics are important?

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This day in search marketing history: March 7

Search Engine Land

It’s not possible to provide an exact number of seconds above which we would consider a site to load ‘slowly,’ since we adjust for regional and country differences in average load times.” ” Read all about it in Load Time Confirmed As AdWords Quality Score & New Category Exclusion Feature.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

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The Definitive Guide to Video Prospecting

ConversionXL

You can use an outbound sales campaign to generate leads quickly but, when that campaign is over, you want to have something that gives you a steady stream of leads throughout the whole year. that will be the perfect target audience for your prospecting campaign. Which regions/countries do your visitors come from?

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

There's a lot of options that make for better targeted campaigns -- but also lead to a lot of confusion among marketers new to the paid search game. After reading this post, you'll be able to execute your own paid search campaign at the drop of a hat. But fear no more! First, Create a Killer Keyword List. Including Negative Keywords.

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The Straightforward Guide to the Google Display Network

Hubspot

Ultimately, you don’t need a fat wallet to set up a campaign through Google Display -- you just need to choose the right targeting factors for your marketing goal. The standard CTR for this network is still under 0.5%. Google lets you customize several demographics when targeting for a display campaign. Select the right devices.

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Advertisers must use their Facebook ad account to create Instagram ad campaigns.

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