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Salary and Career: Kristin Carey on the benefits of doing some of everything

Martech

I think I picked LA second and Salem, Massachusetts, third, then something else and then Philly. I got to really know outbound marketing: Objection handling, what do we say to a customer? But what are you doing to promote yourself internally? Being an employee is as much of a sales pitch as selling your product to a customer.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign. On your dashboard -- or "Campaign Manager," as it's formally called -- you'll see a call-to-action (CTA) to create a campaign.

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How to Find Your Target Audience

Hubspot

The account is packed with relevant campaigns and content for their female buyers. Understanding target audiences can lead to more successful campaigns for you, as customers will feel as if they connect with your brand. This information is helpful in understanding the customer and how they make purchase decisions.

Campaign 100
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How to Find the Right Co-Marketing Partner

Hubspot

Can you find partners who launch campaigns with the same strategy and thoughtfulness you do? What apps, tools, or products make your customers' lives easier? Chances are, your co-marketing content will be promoted on social media. Is the partner answering questions from customers and prospects?

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'Tis the Season of Giving: 6 Ways Companies Are Raising Money for Charities This Year

Hubspot

In 1995, Anton''s Cleaners in Lowell, Massachusetts set out to make sure that anyone who needed a coat would have one. Through the strong relationships they''ve developed with local schools and promotional partners, they built a leaderboard of the schools who have gathered the most coats. But enough about us. December 11, 2014.

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How the Flywheel Killed HubSpot's Funnel

Hubspot

Funnels produce customers, but don’t consider how those customers can help you grow. And all the momentum you built acquiring that customer? Ignoring how customers can help you grow is perilous in today’s world. In a funnel model, all force is applied to attract and acquire customers. How much friction there is.

Growth 78
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Episode 25: Imprint Genius Takes a New Approach to Sourcing Merchandise

Spiro Technologies

What’s the problem that you’re solving for your customers? Adam Honig: We have customers who sell branded swag with their company name and they give it out to their employees as well. And in that technology, we built our custom app to run our entire swag stores without the need for inventory. Adam Honig: Gotcha.