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MarTech Moment: Microsoft Clarity

Heinz Marketing

Digital Marketers: Clarity helps marketers analyze user behavior and engagement patterns, enabling them to create more targeted and effective marketing campaigns. By understanding how users interact with different elements of a website, marketers can tailor their strategies to better meet user needs and preferences.

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The Comoto Family of Brands accelerates omnichannel marketing with first-party data

Martech

With over 150 stores nationwide and e-commerce sites for all three brands, the company manages a complex ecosystem of customer data housed in a multitude of systems. We used to be set up so our email and onsite teams would meet separately with BlueConic,” she continued. Putting data at the heart of customer engagement.

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Consolidate and personalize: A winning data strategy for CPG brands

Martech

Consumer packaged goods brands should consolidate their data to deliver more personalized campaigns. CPG companies have unique challenges in meeting consumer demands for personalization, according to Silhol. From broad brush to personalized campaigns. “In How to implement the best UX strategy in a changing digital environment.

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The Comoto Family of Brands accelerates omnichannel marketing with first-party data

Search Engine Land

With over 150 stores nationwide and e-commerce sites for all three brands, the company manages a complex ecosystem of customer data housed in a multitude of systems. We used to be set up so our email and onsite teams would meet separately with BlueConic,” she continued. Putting data at the heart of customer engagement.

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Guide to what you missed at the fall 2022 MarTech Conference

Martech

How brands can succeed in digital asset management : Assessing your brand’s relationship with digital technologies is foundational to campaign success. 6 reasons why marketing operations is foundational to successful campaigns : Brands that neglect marketing ops will find more than a few problems with their campaigns.

UX 118
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Guide to what you missed at the fall 2021 MarTech Conference

Martech

How brands can succeed in digital asset management : Assessing your brand’s relationship with digital technologies is foundational to campaign success. 6 reasons why marketing operations is foundational to successful campaigns : Brands that neglect marketing ops will find more than a few problems with their campaigns.

UX 104
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How to Make Buying Easier on Your Site

ConversionXL

Department of Commerce, online sales were up 15.4% Department of Commerce show no signs of slowing growth… So, What Does “Make Buying Easier” Mean? Qualaroo will help you hone in on what visitors are looking to accomplish on your site, what they think is missing, where you’re failing to meet expectations.