The Comoto Family of Brands accelerates omnichannel marketing with first-party data
Martech
OCTOBER 14, 2022
With over 150 stores nationwide and e-commerce sites for all three brands, the company manages a complex ecosystem of customer data housed in a multitude of systems. Putting data at the heart of customer engagement. BlueConic’s customer data platform (CDP) has been a core component in its transformation.
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