Martech

JUNE 6, 2023

1: Shorten research and planning cycles Marketers are using AI to quickly compile market trends and data required for GTM planning and execution. They are also automating the packaging and dissemination market and customer insights to your product, campaign, comms, and sales teams. 1 application of generative AI for marketers.

GTM 99

GTM B2B Represent Education 99

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. These days, education is being delivered both online and in person. It’s the job of the vendor to provide product knowledge to their partners.

B2B 109

B2B Cross-sell Hospitality GTM 109

Heinz Marketing

APRIL 15, 2021

When sales and marketing align, GTM plans are more effective. Marketing observes improved conversion rates and better overall GTM plan results. Both sales and marketing teams need to understand the buyer’s motivations and deliver a consistent message. Companies observe an increase in revenue through streamlined processes.

GTM 137

GTM Sales Follow-up Education 137

SaaStr

FEBRUARY 1, 2024

Start to identify what Kady calls the ICP+, or Customers that need to be educated on your platform’s value and what differentiates these customers from the early adopters of your product. The last vector of growth that creates complexity is Go-to-Market (GTM), and how you create a GTM motion can make or break your growth cycle.

GTM 77

GTM Growth Education Strategic planning 77

ConversionXL

AUGUST 27, 2019

According to Chief Marketing Technologist, there are now more than 7,000 tools you could use in your campaigns and operations. Educate yourself. Confusing GTM and Segment. There is some overlap between Google Tag Manager (GTM) and Segment. GTM, as its name accurately puts it, is a tag manager. ( Image source ).

GTM 124

GTM X-functional CRM Technology 124

Highspot

MAY 3, 2024

The goal is customer retention by providing support, education, and services that ensure customers achieve their desired outcomes. These tools should provide comprehensive insights into customer behavior, campaign performance, and overall revenue health, enabling data-driven decisions.

Cross-sell 93

Cross-sell GTM Technology Technology 93

ConversionXL

JANUARY 18, 2022

Product marketing is responsible for tasks like: Developing and executing go-to-market (GTM) strategies; Researching and understanding target segments; Analyzing competitor activities; Developing product value propositions ; Defining messaging strategies ; Ensuring customer success teams and salespeople understand the product features.

Product 110

Product GTM Construction Launch 110

Sales Hacker

OCTOBER 7, 2019

What You Need to Know About SaaS GTM Models. B2B SaaS go-to-market (GTM) models range from no-touch, transactional approaches to highly specialized, consultative strategies. Your GTM approach determines the type of sales roles you hire, the technology you implement, and your overall approach to demand generation. Infographic).

GTM 69

GTM Education Sales Contract 69

SaaStr

OCTOBER 17, 2023

Bake Flexibility into the $2M-$6M Stage of Growth Customer success benefits customers, but it also supports the entire GTM. Educates the organization about your customers. You can’t do blanket campaigns. Customer Success supports customers and your entire GTM motion. This team: Confirms PMF. Now, it’s other people.

Cross-sell 64

Cross-sell Customers GTM A/B testing 64

ConversionXL

APRIL 7, 2021

In most cases, ABM should not be a standard go-to-market (GTM) strategy. The higher ACV or value of a customer justified a more high touch & expensive campaign to convert a customer—like buying billboards around airline offices & conferences. You want to deploy low-touch campaigns to convert a higher volume of customers.

GTM 98

GTM CRM Cross-sell Cold Call 98

Lead Fuze

NOVEMBER 30, 2021

What You Need to Know About SaaS GTM Models. It means targeting companies and making proactive, multi-touch campaigns for them. You need to invest more resources into educating buyers about your novel solution. What traits and qualities make a successful ABSD? ABSD is a new model that’s been taking off lately.

GTM 52

GTM Price Contract Sales 52

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. The marketing team ran a super successful campaign and generated hot leads. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. Interned for Experian developing an international GTM strategy.

Finance 101

Finance GTM Cross-sell SQL 101

Sales Hacker

JUNE 23, 2021

This is because HubSpot covers all parts of a GTM revenue org in their blog. Why we love it: After you’ve read about how to build your sales strategy, HubSpot makes sure to provide you with templates for cold calling scripts, email campaigns, and conversational intelligence. HubSpot Sales. Topics: Prospecting. Sales plans.

Cold Call 80

Cold Call Negotiate Objectives and Key Results GTM 80

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. Content — Use of content to educate prospects so they visit your app, website, send you an email etc. For this, you need to orchestrate an outbound prospecting campaign. 1) Responding to an Inbound Lead.

Prospecting 47

Prospecting SQL GTM X-functional 47

ConversionXL

APRIL 25, 2016

Campaigns Report: Shows you which campaigns drive the most revenue. 2) Understand that the development of the GTM SDK in mobile might take a little longer than the GA SDK depending on your plan. 4) Educate your marketers to properly tag all their campaigns so you get your correct referral information.

X-functional 88

X-functional GTM UX Objectives and Key Results 88

Sales Hacker

OCTOBER 30, 2018

She is an experienced and strategic GTM leader who loves driving revenue growth. In her free time, Jen serves on the Board of Girls in Tech – Phoenix, a local chapter of the global non-profit focused on the engagement, education and empowerment of girls and women who are passionate about technology.

Inside sales 111

Inside sales Sales Cross-sell Growth 111

Heinz Marketing

OCTOBER 21, 2022

Being intentional is more important than being brilliant.” – Sangram Vajre, GTM Partners. I have a newfound understanding of a GTM motion since attending the Go-To-Market Made Simple Roadshow in Seattle, hosted by GTM Partners , a go-to-market analyst firm led by industry experts. Myth #2: There is Only Type of GTM.

Go To Market 117

Go To Market GTM Education B2B 117

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. Once you’ve collected this data, you can base your larger campaigns on these successful insights.

Go To Market 69

Go To Market Process GTM Launch 69

Heinz Marketing

JANUARY 13, 2022

Hybrid Event Campaigns . And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams.

B2B 135

B2B Objectives and Key Results Campaign Cross-sell 135

Hubspot

NOVEMBER 21, 2018

Steps for developing a GTM strategy. What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. Each product and market are different, therefore each GTM strategy should be thoroughly thought out; mapping a market problem and solution a product offers.

Go To Market 96

Go To Market Process GTM Education 96

SaaStr

MAY 22, 2020

336: Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures, shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. And you can also run campaigns to try to reengage them.

Start-ups 83

Start-ups Objectives and Key Results Networking Manufacturing 83

Sales Hacker

FEBRUARY 19, 2019

Lauren Alt – Marketing Campaigns Manager at Outreach. Pete Kazanjy – Entrepreneur, Author, and Early-Stage GTM Expert. They are about buying time, educating, and selling the meeting. Note: these speakers are just in alphabetical order. So, what does it take to increase deliverability, replies, and booked meetings?

Cold Call 11

Cold Call Inside sales Sales B2B 11