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How to Build a Product Launch Strategy

ConversionXL

X demos booked in introduction, X revenue in growth). Then, answer the questions you come up with in your product launch campaign. Answering FAQs in your launch campaign can grab the audience’s attention, increase engagement, and drum up interest. But their awareness and engagement campaign is one for the record books.

Launch 96
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The Ultimate Guide to Augmented Reality

Hubspot

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." Between 2011 and 2013, AR was embraced by companies like Disney, Coca-Cola, and National Geographic to execute campaigns at large events and in public spaces like shopping malls and Times Square. Healthcare.

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What Nike.com (and Others) Can Teach You About Building Persuasive Product Pages

ConversionXL

Even something as unremarkable as an electric toothbrush becomes more appealing if the site that sells it actually tries to more persuasive. Customize this shoe” is clearly under the Add to Cart button… …which also has sizing, quantity & a “save for later” functionality surrounding it.

Product 98
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GTM 130: Scaling to Billions: How DocuSign, HubSpot & Canva Built Winning GTM Strategies with Rob Giglio, Canva’s CCO

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Um, but it’s, it is also expensive, you know, running a campaign and like. How much would you pay for each?

GTM 100
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GTM 144: How AI is Rewriting Product and GTM Playbooks | with Oji Udezue (CPO – Typeform, Calendly)

Sales Hacker

It’s a core function of product marketing. What happens when developers can do 10 x coding? So I read a quote by you as to lure them, you have to deliver something like three x plus value. That three X threshold really made the difference. Technology’s a little bit like electricity. Oji Udezue: Yeah.

GTM 86
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GTM 148: Winning Every Tech Shift from a 3X Founder (From Internet to AI)

Sales Hacker

Previously, he founded GetFeedback (acquired by Campaign Monitor) and Kieden (acquired by Salesforce), where he also served as SVP & GM. there’s some very clear areas where the AI is just going to be better at this particular job function or set of workflows. A buyer has more power than they’ve ever had.

GTM 67