ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. A product launch lives primarily in the introduction phase (merging into growth once it generates enough demand).

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

DECEMBER 13, 2022

One benefit of bandit testing is that bandits mitigate “regret,” which is the lost conversion opportunity you experience while testing a potentially worse variation. In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. Craig Sullivan.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

ConversionXL

AUGUST 4, 2020

During this stage, you want to meet the people doing the main activities in each function, not the managers. . After digging further, you may discover an advertising campaign where marketing promotes these products in-store and increases demand. How do you evaluate performance and make decisions on future campaigns?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

SEPTEMBER 5, 2019

Engaging with users became more of a norm and less of an exception. This is good for user experience, but it’s bad news for ‘traditional’ personas. Teams were savvy enough to know that fully formed, completed descriptions of users are an impossibility at the early stages of design. .”

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

APRIL 3, 2018

CXL Live is our flagship conference about growth and optimization. The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. Amazon built its growth on top of these 4 pillars: Customer Centricity. Create win-back campaigns for churned customers.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

JANUARY 14, 2016

That’s because an app has to compete with millions of other applications in the app stores and also dozens of others on a user’s device. Stage 2: Optimize Your User Acquisition Campaigns. Optimization performed: Networks B and C were explored at campaign and ad level, removing the underperformers. Image Source.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

ConversionXL

JUNE 26, 2017

Morgan Brown : Building a Growth Organization. Organize growth into a cross-functional team. Build your team – make sure they are focused on driving growth through testing. It’s usually something like Daily Active Users, or something that signifies user value). Growth is never done.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

DECEMBER 2, 2015

In general, bandits are great for: Headlines and Short-Term Campaigns. However, after years of experience, you still can’t tell what exactly will work, but you can more easily point out opportunity areas. You think your site works perfectly – both in terms of user experience and functionality – with every browser and device?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

MARCH 7, 2017

Engaging with users became more of a norm and less of an exception. This is good for user experience, but it’s bad news for ‘traditional’ personas. Teams were savvy enough to know that fully formed, completed descriptions of users are an impossibility at the early stages of design. What do you want to know?

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. Canvas , by GrowthHackers, helps support the whole growth process (including archiving results). I’m a huge fan and we use it at ConversionXL to manage our growth experiments. ChangeAgain.me

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

APRIL 12, 2017

Finally, day three covered all things customer success and growth. Pay them upfront so they don’t try to say X to get the money. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience. 89% competed solely on customer experience in 2016. Featuring a classic game of CRO Feud.)

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

JULY 6, 2021

A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. Industries known for high-priced products and businesses experiencing rapid growth also work. Ad types affect the overall cost and effectiveness of your LinkedIn campaigns. Message ads land straight in users’ inboxes.

CTR 129

CTR X-functional Campaign Price 129

ConversionXL

APRIL 10, 2018

All of which confirms that launching dedicated mobile lead generation campaigns is no longer an option but a necessity. In fact, as Nick DiSabato pointed here on CXL a couple of months ago: “[…] all internet traffic growth came from mobile last year.”. For example, the most common screen size is still 780 x 1280 pixels.

E-commerce 110

E-commerce UX Lead generation X-functional 110

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. Like Bob Ross!

Networking 78

Networking Non-Profits Engineering Follow-up 78

ConversionXL

APRIL 6, 2016

Perhaps because they require effort (to X). The Hook Model is designed to connect the user’s problem to your solution with enough frequency to create a habit. 52 / test duration weeks ) x (# of simultaneously testable pages/funnels). When growth is declining or slowing. Quantify your findings (~3 out of 6 said X).

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77