Search Engine Land

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

User Experience 113

User Experience Manufacturing Sports Engineering 113

Martech

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

User Experience 93

User Experience Manufacturing Sports Engineering 93

Heinz Marketing

SEPTEMBER 21, 2020

People think you have all the answers, but you won’t, so you may as well just go in very early and as part of a research process, whether you’re creating a technology report or something that’s more model and framework based and say, “I’d love your feedback on this.” ” And there’s lots more!

Pipeline 103

Pipeline Sales Start-ups Clients 103

Heinz Marketing

MAY 10, 2019

When we get started on a strategic campaign planning engagement with a new client, one of the first things to determine is the “who.” But if you’re thinking of pursuing a subscription service for ongoing list efforts, do your due diligence—spend some time to find the right vendor that will meet your needs. Who are we targeting?

Contact 80

Contact B2C B2B Campaign 80

Hubspot

MAY 3, 2018

Nashua, New Hampshire is a quintessential New England city. It’s not a place you’d imagine one of the most influential technologies of the last 100-years might be born. In August of 1994 21-year-old Dan Kohn put his new encryption technology to work to securely sell a Sting CD to Phil Brandenberger.

Niche 73

Niche Price Up-sell Retail 73

Salesforce

MARCH 11, 2024

Better outcomes for target accounts: An ABS approach means understanding your customers’ concerns and offering practical solutions to help them meet their goals. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns. That includes your email campaigns.

Sell 59

Sell Cross-sell Territory CRM 59