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Could happy advertisers be the key to connected TV success? by MNTN

Search Engine Land

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. CTV adtech is evolving to meet advertisers’ needs On November 1, 2023, Netflix announced a slew of new features to meet advertisers’ needs better.

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Could happy advertisers be the key to connected TV success? by MNTN

Martech

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. CTV adtech is evolving to meet advertisers’ needs On November 1, 2023, Netflix announced a slew of new features to meet advertisers’ needs better.

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Hillary Clinton Is Borrowing Marketing Tactics From Taylor Swift (And It's Working)

Hubspot

Over the past several months, Hillary Clinton's team has been taking note of Taylor Swift's marketing tactics for her own presidential campaign promotions. That's right: A 67-year-old woman is marketing her campaign to become President of the United States with techniques borrowed from a 25-year-old pop star. And it's working.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

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What is quality score and how to use it in PPC

Search Engine Land

We will dive into each quality score factor and explore how they impact your overall campaign and account success. These scores are determined based on how your campaign did against comparable advertisers. Whether the query’s intent meets the ad text and is captured by the keyword. Below average. 5 9.5252 (blank) 905.97

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Sales Pipeline Radio, Episode 221: Q & A with Cheri Keith @Cheri29

Heinz Marketing

Matt: Any natural disasters we need to know about up in New Hampshire right now? And I’d love to get your feedback and perspective on this as well, but I’ve been pleasantly surprised this year at how many people you can get into a Zoom type of meeting and have it actually be valuable. You guys doing okay?

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This day in search marketing history: January 9

Search Engine Land

2015: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. 2008: Google mapped the results of the New Hampshire U.S. 2012: Tips For Managing Negative Keywords In PPC Campaigns by Matt Van Wagner.