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Going International? Tips for Global Ecommerce Expansion

Salesforce

While it’s tempting to go full steam ahead to capture your global potential, it’s important to be strategic. In my experience, it’s most effective to first target a small number of strategic, high-potential growth countries. Finally, campaigns may need a local makeover as part of an international ecommerce expansion.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. We launched our second campaign a week later, and the story got worse. have built products they think people want before they test that assumption.

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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Strategic advantage Visibility in organic search is not quick or easy – which is a good and a bad thing. This can provide a strategic advantage over the competition if they rely on paid search. Speed While developing organic visibility can take time, a PPC campaign can be created in days and ramped up in weeks.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

The Concierge stage is about delivering the product promised in The Pitch, to a few customers with as little technology as possible. The reason you want to start with a small customer base & minimum viable product is so you can work with those customers to create an experience they’re truly excited about.

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The Ultimate Guide to Entrepreneurship

Hubspot

In 2018, 75% of CFOs of mid-sized organizations reported that their job was becoming more strategic. In the long run, it’s better to focus on developing a minimum viable product , launching, and optimizing based on feedback, rather than trying to get it right the first time with an untested idea of a “perfect” product.