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Going International? Tips for Global Ecommerce Expansion

Salesforce

While it’s tempting to go full steam ahead to capture your global potential, it’s important to be strategic. In my experience, it’s most effective to first target a small number of strategic, high-potential growth countries. Consider your product catalog and inventory mix. Develop your price strategy.

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Pilots, Trials and POC’s – Place Your Bets!

Sales Pop!

We’ve strategized as a team and reviewed with the account what we believe is the answer to their problems – our solution. Do we cut our price, surrendering precious margin to gain a commitment to begin? Or perhaps you performed so well that the client wants to award you the big deal, but at a reduced price. But still, no ink.

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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Strategic advantage Visibility in organic search is not quick or easy – which is a good and a bad thing. This can provide a strategic advantage over the competition if they rely on paid search. Calls, locations, site links, pricing and bullet points (callouts) are just some of the options for creating ads that dominate the page.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

have built products they think people want before they test that assumption. Unlike a traditional minimum viable product (MVP), painted doors are mock features that allow us to see if users engage with them before we invest to build it. Many companies (my own included!)

Product 151
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. Is there a price stumbling block? Users can then calculate pricing based on their chosen features. Slack started with a minimum viable product.

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

VCs are always on the lookout for the next Lyft, so they strategically partner with founders who they believe will provide them with a 10X return. Seed: This is the initial stage of funding, and is generally used to employ the founding team and begin market research and product development. It’s no longer just an idea.

Sell 77
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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

The Concierge stage is about delivering the product promised in The Pitch, to a few customers with as little technology as possible. The reason you want to start with a small customer base & minimum viable product is so you can work with those customers to create an experience they’re truly excited about.