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9 Insanely Successful Real Estate Marketing Ideas from Top Agents

Hubspot

As a real estate professional, you want to grow your business, and marketing plays a large role in capturing the attention of potential clients. A 2018 study by the National Association of Realtors (NAR) found 87% of home buyers purchase their home through a real estate agent. Real Estate Marketing Ideas.

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Email Open Rates: Which Benchmarks Matter Most?

Outreach

For every 250 deliveries, a great Sequence has a 27% open rate or more, so this data point is a relevant detail in the bigger picture of buyer sentiment. Top line response rate. The top line response rate is the percentage of individuals who respond at some point in an email campaign. Click-through rate.

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How Google’s continuous scroll can impact SEO

Search Engine Land

This is because, on average, ~80% of website visitors will only see one page during their visit and go back without clicking anything. value proposition, CTA, contact) above the fold and having the rest visible on scroll without relying on clicks to other pages.

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This day in search marketing history: February 21

Search Engine Land

Google doc rekindles myth that click-through rate affects rankings 2019: Despite repeatedly saying they did not use click data for search ranking purposes, a fresh document triggered confusion around the topic again. New local SERP live in Europe 2020: Branded directory buttons were being displayed above the map.

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8 Ways Digital Rewards Can Help Marketers to Stand Out

Hubspot

In fact, social click-through rates on ads went from 2.6% Plus, the reward delivery email can be prime real estate to feature follow-up content and calls-to-action. What this looks like : Asking for a meeting with a key contact and sending a $25 reward as a thank you for their time.

Referrals 101
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7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate

Hubspot

Whether your ads are dominating paid search or need a little boost, ad extensions help in a variety of ways: 1) Better Click-Through-Rates. Using Ad Extensions lets your ad take up more PPC real estate, making your ads stand out from the others. 2) Increased Visibility. Extensions You Should Be Using.

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Adapting to the New Era of Search, According to Moz's SEO Scientist

Hubspot

The era of the high Google click-through rate is nearing its end and the age of the low-click landscape is dawning. While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. There are a multitude of reasons to explain this shift.