Remove Click Through Rate Remove Conversion Remove Niche Remove UX
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

These can include UX issues or concerns that aren’t addressed in copy.” [via Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. Start by analyzing the factors that could slow down conversion: Is your USP clear enough ? Activation.

Growth 113
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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. 3 important actions need to happen: You have a noindexed, conversion focused landing page built for PPC advertising. Video carousels. Image packs.

Gambling 101
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Future-proof your SERP presence: 6 areas to focus on

Search Engine Land

This demonstrates that SGE is pulling in more long-tail content with higher relevancy and lower volume and using AI’s ability to understand the context to serve niche content better. As users seek more precise, tailored information, marketers and content creators must incorporate more targeted, niche content in their strategy.

Niche 133
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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

I’ll show you why I consider their piece problematic, describe the impact it’s had on us in SEO, and then zoom out to what I see as the more interesting conversation: Who, if anyone, “ruined the internet” and how did it get us where we are now? Instead, I’d like us to use The Verge as a jumping-off point. It’s going to be a long ride.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

For UX analysis: Hotjar 5. From search terms being used to visit your website, pages visited, and conversations happening on social media, you can create lead magnets that appeal directly to your audience’s needs to sway customers in the consideration phase. Conversion rate. Engagement rate. Click-through rate.

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Learning SEO? The Beginner's List of Resources to Get Started

Hubspot

They start with searcher intent, move to modern ranking and conversion strategies, review international SEO, share successful link-building plays, and end with the future of SEO. Breton and Webster drop tons of SEO nuggets, but there's also lots of general advice, like how to hire a solid team, pick an expanding niche, or set your own salary.

UX 101
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The Ultimate Guide to Marketing Trends in 2018

Hubspot

Video as a conversion asset versus a brand awareness asset is much more valuable and yields a higher ROI,” Alicia and Megan report. Stories are soaring in popularity, and the user behavior on Stories leans toward playful, low-fi, quick content with heavy use of features within the UX (gifs, boomerangs, polls, etc). Create video!

Follow-up 101