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Navigating the creator economy: Strategies for brands and marketing teams

Martech

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. audiences. Don’t forget the legal bits.

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How to approach weekly, monthly, quarterly and annual PPC reporting

Search Engine Land

Effective analysis overview First, a quick refresher on how to effectively analyze PPC performance : Note any shifts in key metrics, especially spend and conversions. Example : “Conversion rate increased 10%, which indicates that our landing page resonates better with our audience after updating the content two weeks ago.”

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AI for SEO content creation: 5 real-world examples

Search Engine Land

The articles are AI-powered to start a conversation about various topics, then enhanced with expert perspectives and contributions from the LinkedIn community. The difference is that Bankrate operates in the sensitive niche of the YMYL industry (Your Money, Your Life), which includes personal finance. million organic users.

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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Not only does this approach prevent unnecessary clicks – saving you money – it also boosts your conversion rates by focusing on those most likely to convert. Here’s how to create headlines that attract the right audience and repel the rest: Identify who should and shouldn’t click your ad using target and anti-audiences.

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10 ways to leverage generative AI for advanced SEO

Search Engine Land

It also improves user experience to drive engagement and conversions. User engagement insights Use generative AI tools to analyze user engagement data, such as page views, time spent on pages and click-through rates, to identify the most engaging content and winning page types. ” (You can use ChatGPT here.)

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An Easy Guide On Using FB Ads To Blow Up Your Podcast

ClickFunnels

If there’s anywhere users are going to be talking about your podcast, beyond niche forums, it’s going to be on Facebook. Although Facebook ads have been blasted by some for low click-through rates, consider the fact that your podcast isn’t selling anything on its own.

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A Complete Guide to YouTube Analytics

ConversionXL

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. . But, cutting through the noise can be a challenge. Time-to-value is much more important. Only 15%-25% comes from search.

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