article thumbnail

How entity-based strategies can contribute to PPC success

Search Engine Land

If your website follows an entity approach and the accompanying PPC campaigns are aligned with that approach, you will see high quality scores, which mean lower costs-per-click and higher click-through rates. Ad relevance: Entities ensure your ads are relevant to users’ intent, not just matching keywords.

article thumbnail

How to link GA4 with Google Search Console

Search Engine Land

Analysis of this report is centered on three primary dimensions: Organic Google Search query This report allows us to analyze the impressions and clicks of the search terms, the click-through rate (CTR) and the average position of the keywords in the SERPs.

CTR 106
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Audit Your PPC Campaign & Identify Metrics for Success

Hubspot

To do this, ensure that you've properly set up the regions that your business serves. The factors that determine your Quality Score include: The click-through rate (CTR) of the keyword and its corresponding ad. The CTR of the display URLs in the ad group. Click-Through Rate.

Campaign 100
article thumbnail

Top 10 insights for SEO and PPC success in China

Search Engine Land

The country and its population are massive, and the behavior and dialects can change from one region to the next, to one city to the next. This was while employing a strategy around targeting and treating every region of China and major metropolitan area as its own country. Click-through rate is critical to ranking well.

article thumbnail

How to Create an Effective Sales and Marketing Plan

Highspot

Sales Territories and Distribution Channels Definition of sales territories and distribution channels. Conversion Rate (Marketing): Percentage of website visitors who take a desired action. Click-Through Rate (CTR): Percentage of people who click on a specific link.

article thumbnail

How to Create an Effective Sales and Marketing Plan

Highspot

Sales Territories and Distribution Channels Definition of sales territories and distribution channels. Conversion Rate (Marketing): Percentage of website visitors who take a desired action. Click-Through Rate (CTR): Percentage of people who click on a specific link.

article thumbnail

SEO KPIs to track and measure SEO success

Search Engine Land

At the very least, track rankings, organic impressions and clicks (from Google Search Console or Bing Webmaster Tool). This ensures the work you do is helping move the dial rather than just satisfying the whim of an SEO tool.