Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Trust 86

Trust Objectives and Key Results Engineering Negotiate 86

ConversionXL

APRIL 18, 2019

Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. Look at the search engine results page (SERP).

UX 126

UX Engineering Click Through Rate Follow-up 126

ConversionXL

FEBRUARY 17, 2021

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. But it’s still a time crunch for Google to figure out how to defend their ad empire without access to the user-level data that’s made it so lucrative. Still, it’s a big change.

Networking 140

Networking Trust A/B testing Conversion 140

Search Engine Land

FEBRUARY 19, 2024

Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience.

Objectives and Key Results 113

Objectives and Key Results Territory Real Estate Hospitality 113

Heinz Marketing

AUGUST 28, 2023

Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players? Website and Online Presence: Evaluate their website design, user experience, content quality, and engagement strategies.

B2B 81

B2B Objectives and Key Results Click Through Rate Strategize 81

ConversionXL

AUGUST 30, 2018

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years.

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

NOVEMBER 17, 2022

Click-through rate. The ratio of users who click on a specific link compared to the total number of users who view the content (e.g. This is a crucial metric for evaluating the relevance of your marketing. Learn everything you need to know and more about click-through rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106