Search Engine Land

SEPTEMBER 6, 2023

Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. But there’s a solution.

CTR 137

CTR User Experience Engineering Strategize 137

Search Engine Land

APRIL 17, 2024

The biggest shift in thinking between traditional search engine optimization and optimizing for Google Discover involves moving from targeting queries to focusing on user interests. Google Discover emphasizes providing content that matches users’ interests without necessarily being provided their explicit search query or intent.

Entertainment 115

Entertainment CTR Click Through Rate User Experience 115

Lead Fuze

NOVEMBER 7, 2023

Imagine a world where your website isn’t just floating aimlessly in the vast ocean of the internet, but is sailing straight to its destination – high search engine rankings. It’s like having a personal SEO expert right at your fingertips, ready to help you climb those search engine rankings. What is AI in SEO?

Click Through Rate 52

Click Through Rate User Experience Engineering Gaming 52

Search Engine Land

DECEMBER 7, 2023

The goal: Be the SGE result The full rollout of SGE is expected to have far-reaching implications on how searchers interact with search engines. Brands need to build a site for user experience, not to win awards, according to Bill Hunt , president of Back Azimuth Consulting. But know that the way engines use that data will vary.

Niche 130

Niche User Experience Real Estate CTR 130

Search Engine Land

SEPTEMBER 6, 2023

Pay attention to their backlink profile, site user experience (UX), and keyword targeting. This approach provides ample time for holiday preparations and allows search engine crawlers to index the site thoroughly. A/B test messaging and use conversion rate optimization (CRO) to refine your user experience.

Click Through Rate 134

Click Through Rate A/B testing Retail Strategize 134

Search Engine Land

FEBRUARY 14, 2024

These strategies elevate visibility through search engines, social media, and referrals, laying a robust foundation for a successful buyer’s journey. Tactics include optimizing product pages and enhancing the overall user experience. Engaging content and positive user experiences contribute to higher rankings.

Customers 100

Customers User Experience Referrals B2B 100

Search Engine Land

OCTOBER 13, 2023

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. If the highest bidder automatically won every Google ad auction, there is a risk the search engine could be left serving poor-quality ads. Conversion rate.

Price 117

Price CTR Click Through Rate Campaign 117

Search Engine Land

NOVEMBER 1, 2023

typically displayed on directory websites and search engine results. These listings are crucial for businesses aiming to capture local searches, ensuring that potential customers find accurate and consistent information and helping search engines like Google populate results with accurate business-related data.

Sports 121

Sports Angle Click Through Rate Engineering 121

Search Engine Land

FEBRUARY 19, 2024

Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience.

Objectives and Key Results 112

Objectives and Key Results Territory Real Estate Hospitality 112

Search Engine Land

NOVEMBER 7, 2022

SEO, or search engine optimization , is the process of optimizing and improving your website (and your website content) so it’s visible in search results, where people are hunting for information, answers, products, and services. If your website and pages rank highly in the search engine, you’ll earn a good slice of that. .

User Experience 107

User Experience CTR Click Through Rate Engineering 107

Search Engine Land

DECEMBER 18, 2023

But need it to make sure search engines can read your content and explore your site. The main areas to consider here are: Crawl: Can a search engine explore your site? Indexing: Is it clear which pages the search engine should index? Indexing: Is it clear which pages the search engine should index?

UX 135

UX Click Through Rate Engineering Service 135

Search Engine Land

AUGUST 17, 2023

Gobert-Jones predicts, “The reality will be much more nuanced, focusing on where the AI creates truly addictive user experiences. Generative AI can generate customized ad variations that resonate with specific individuals by analyzing user data and historical interactions. ” This question comes up a lot.

Click Through Rate 92

Click Through Rate A/B testing Campaign User Experience 92

ConversionXL

JULY 29, 2020

Anyone who’s been in SEO for a while will tell you that understanding the core goal of a search engine is critical to a sustainable SEO strategy. But their use shouldn’t come at the expense of aligning your site to what search engines want to reward. So what’s the main objective—and ideal user experience —for Google and Amazon?

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

Search Engine Land

JANUARY 20, 2023

Most webpages are extended “below the fold,” and content is mostly reachable through scrolling, the easiest way to navigate websites. That’s why in recent years, the scroll user experience is being enhanced with continuity. People are much more likely to scroll than to click.

Click Through Rate 99

Click Through Rate Real Estate User Experience CTR 99

ConversionXL

JULY 22, 2021

User experience (UX) tends to be thought of more as a design issue rather than an SEO one. Identifying and merging content targeting the same or similar keywords; Removing duplicate content that dilutes importance, and; Improving metadata so that users see what they’re looking for in search engine results pages (SERPs).

User Experience 162

User Experience UX CTR Engineering 162

Lead Fuze

DECEMBER 5, 2023

Just as our metaphorical library helper would help you navigate a mountain of books, generative AI models can analyze massive volumes of online content, extract key patterns and produce fresh content aligned perfectly with search engine algorithms. Google’s RankBrain , for instance, prioritizes user intent and engagement.

A/B testing 52

A/B testing User Experience Engineering Strategize 52

Search Engine Land

JUNE 12, 2023

Understanding landing page experience and ad relevance First, let’s cover some quick definitions: Landing page experience: How relevant and useful is your landing page is to people who click your ad. Ad relevance : How closely your ad matches the intent behind a user’s search.

CTR 99

CTR Click Through Rate User Experience Conversion 99

ConversionXL

APRIL 29, 2014

I’m Sean Ellis & I’d like to tell you how Conversion Rate Optimization played a critical role as the growth engine for the companies I’ve worked with. But I’m willing to bet that you haven’t yet gone far enough to turn it into a sustainable engine of growth for your business. Why is this?

Engineering 117

Engineering Growth Conversion A/B testing 117

Lead Fuze

NOVEMBER 24, 2023

You may have heard about how artificial intelligence is revolutionizing various sectors – but what does it mean for search engine optimization? search engine result pages. It’s not just about keywords anymore, but understanding user intent and behavior. Is AI content bad for SEO? Will AI make SEO irrelevant?

User Experience 52

User Experience Engineering Strategize Technology 52

Search Engine Land

FEBRUARY 1, 2023

Australia’s showdown with Google has profound implications for domestic businesses and other digital platforms 2021: The proposed legislation could have created an untenable position for search engines in Australia Who wins? Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Engineering 126

Engineering Campaign Click Through Rate Launch 126

Search Engine Land

JANUARY 30, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Clients 100

Clients Trust Education Engineering 100

Search Engine Land

AUGUST 18, 2023

A shift in user intent understanding and complex search queries As search engines have evolved, so have users. For example, rather than searching “best shoes,” a user might query “best running shoes for marathons under $100.” Search trends What’s trending today might be obsolete tomorrow.

CTR 93

CTR Engineering Strategize Click Through Rate 93

Search Engine Land

MAY 10, 2023

Generally speaking, B2B marketers monitor key metrics such as site traffic, lead quality ratings, social shares and time on site. At the same time, their counterparts in B2C focus more heavily on measuring post-sale retention and evangelism rates alongside conversions. In many ways, the extra E in E-A-T shows that experiences matter.

Non-Profits 104

Non-Profits Promote Engineering User Experience 104

Search Engine Land

JUNE 15, 2023

Early data indicates great news for advertisers too, as Microsoft’s conversational AI is driving a higher click-through rate than traditional search, which is subsequently leading to increased conversions. “It’s because the user journey is shortened, so there is a faster path to conversions.

Conversion 104

Conversion Real Estate CTR Click Through Rate 104

Search Engine Land

JANUARY 17, 2023

We know they definitely impact your results in Google’s search engine to varying degrees. Your Core Web Vitals assess page experience signals to evaluate how engaging the user experience is. Source : Search Engine Optimization Starter Guide. Click-through rate. Core Web Vitals. Domain history.

CTR 105

CTR User Experience Click Through Rate Closing 105

ConversionXL

NOVEMBER 22, 2022

Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Search Engine Land

JANUARY 18, 2023

According to Google: If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.

Real Estate 113

Real Estate Government Engineering Campaign 113

Search Engine Land

AUGUST 2, 2023

Selecting and optimizing product images High-quality and compelling images can also significantly impact your product listings' click-through rate and overall performance. Regularly evaluate your product pages to improve user experience and consumer purchase journey.

Product 95

Product Retail Click Through Rate Territory 95

Search Engine Land

JULY 25, 2023

Common Google SERP features today When Google updates its search engine ranking algorithm or adds new features, its end goal is to help organize information better for users. SERP features accomplish this by visually highlighting answers above-the-fold that are most likely to match a user’s inquiry.

Engineering 98

Engineering Click Through Rate Territory Niche 98

The 5% Institute

JUNE 26, 2023

Metrics such as conversion rate, click-through rate (CTR), and landing page conversion rate fall under this category. Metrics like brand mentions, social media reach, search engine rankings, and website traffic contribute to measuring brand awareness.

Objectives and Key Results 52

Objectives and Key Results Click Through Rate Campaign CRM 52

Lead Fuze

AUGUST 29, 2023

The Relationship Between CRO and SEO Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO), while unique in their approaches, are two interconnected strategies that businesses employ to boost sales. They share a common goal – enhancing the user experience on your website. Gartner research.)

Conversion 52

Conversion A/B testing User Experience Technique 52

Hubspot

MARCH 19, 2019

When most people think of advertising on Google, they picture the text ads that show up at the top of Google’s search engine results pages. But Google actually has another advertising program that they released three years after Google Ads ’ inception. It’s called Google AdSense. Their content has to be engaging. Image Credit: WordStream.

Click Through Rate 100

Click Through Rate User Experience Engineering Networking 100

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google is ‘using clicks in rankings’ (Sept.

Trust 81

Trust Objectives and Key Results Engineering Negotiate 81

Hubspot

MARCH 27, 2018

Search engine optimization (SEO) standards are constantly changing. Like social media, email marketing, and emerging technologies such as artificial intelligence (AI), search engines are improving the way in which they deliver results to users every day. Search Engine Land. Search Engine Journal. SEMrush Blog.

Click Through Rate 78

Click Through Rate Engineering User Experience Technology 78

ConversionXL

AUGUST 30, 2018

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. User research affects earnings, and earnings validate user research, but accountability differs. Image source ).

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

OCTOBER 4, 2022

The best ecommerce marketing strategies aid in: Aligning teams (alleviating the age-old marketing/sales rift); Setting and measuring against goals and KPIs; Reaching the right target audience (not just any customer who might fit); Achieving cohesivity across channels and creating an immersive user experience.

Referrals 129

Referrals Retail Growth Cross-sell 129

ConversionXL

FEBRUARY 3, 2022

For example, if Spotify wanted to improve advocacy, the frustration users have with shuffle play after sharing may be a good place to start. Spotify could then test whether alternative play options improve the user experience at that stage and whether it impacts how often users share music with friends. Conclusion.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102