Remove Click Through Rate Remove Engineering Remove User Experience Remove UX
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Is click-through rate a valuable SEO metric?

Search Engine Land

The role of click-through rate (CTR) in SEO has been debated for many years. Well, given all the websites using Google Analytics and Search Console, Google has a wealth of user experience data. I remember at least three widely read correlation studies that looked at user experience factors like CTR (among others).

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A/B testing and SEO: How to navigate pitfalls and maximize results

Search Engine Land

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. Similarly, many SEOs grow organic visibility and traffic through small, measured and thoroughly validated changes. However, overlapping or interacting tests can create a convoluted user experience and confuse crawlers.

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The synergy of customer journey mapping and ecommerce SEO

Search Engine Land

These strategies elevate visibility through search engines, social media, and referrals, laying a robust foundation for a successful buyer’s journey. Tactics include optimizing product pages and enhancing the overall user experience. Engaging content and positive user experiences contribute to higher rankings.

Customers 111
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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Pay attention to their backlink profile, site user experience (UX), and keyword targeting. This approach provides ample time for holiday preparations and allows search engine crawlers to index the site thoroughly. A/B test messaging and use conversion rate optimization (CRO) to refine your user experience.

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4 pillars of an effective SEO strategy

Search Engine Land

But need it to make sure search engines can read your content and explore your site. The main areas to consider here are: Crawl: Can a search engine explore your site? Indexing: Is it clear which pages the search engine should index? Indexing: Is it clear which pages the search engine should index?

UX 139
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

These can include UX issues or concerns that aren’t addressed in copy.” [via Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. Successful retention happens when users are satisfied with your product and leads to them recommending it to people they know.

Growth 113
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. Look at the search engine results page (SERP).

UX 126