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The Complete Guide to a Consulting Business

Hubspot

Sometimes, business owners and leaders need a new set of eyes when approaching an issue; as a consultant, you can provide that unbiased perspective. Simply put, consultants work to make their clients more successful. This can require a lot of work, which is why the consulting business is so lucrative. Business Consulting.

Consult 96
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OKR Framework for Sales: The Key to Effective Consultative Selling

Sales Hacker

An excellent place to start is by understanding the definition of “management consulting” (Wikipedia). Management consulting is the practice of helping organizations improve their performance. The questions are grounded in management consulting discovery best practices using OKR as the framework.

Consult 81
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Building a Career in Consulting — The Ultimate Guide

Hubspot

A career in management consulting is glamorous. Its perks include lots of traveling, generous compensation packages, interactions with top-level management, exposure to learning opportunities, and the pleasure of working on complex business problems. But the consulting career path also has its challenges.

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6 Seemingly Harmless Ways You're Sabotaging Your Proposals

Hubspot

Whether it's due to the demise of the agency-of-record, growing concerns over transparency issues, or the invasion of management consulting firms on ad agency turf, marketers are actively shopping for agencies like never before. Why is the client conducting this review? So what does that mean for agencies?

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Account Management: It’s About Keeping Customers!

SalesPop

If we didn’t need sales or account management skills, people would simply buy products or services—which they obviously don’t. Perhaps more pertinent is a quote from Austrian management consultant and author Peter Drucker, who said, “The purpose of business is to create and keep a customer.”

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How to make better SEO reports for the C-suite

Search Engine Land

As an in-house SEO, I have seen pitches from great people who clearly put in the effort. Report structure for the C-suite An effective SEO report for the C-suite should follow a consistent structure and contain thorough, well-thought-out responses to the client's questions. How you/the client should respond. Why it matters.

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Sales Pipeline Radio, Episode 210: Q & A with Karen Leland @Karenleland

Heinz Marketing

And what I was doing was, obviously flying to see clients. But on the other hand, there’s something else that’s happened, I have a client and they do a conference every year in Spain. And that’s the whole… In my model, that’s a combination of seven things, but it’s not just an elevator pitch.