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Beyond the Pitch: Building Lasting Client Relationships with Pull Strategy in Sales

Iannarino

Push vs. Pull: Key Strategies in B2B Sales There are two strategies that sales organizations use to win a client's business. An example of a push strategy is when a person sends you an InMail with a pitch about their company and their solution, which is often followed by a link to schedule a meeting.

Pitch 226
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How Your First Meeting Repels Your Prospective Client

Iannarino

The reason clients disengage is because the conversation isn’t one they find valuable. You never get a second chance to make a first impression, which means you have a lot riding on your meeting with a new client. In short, getting ghosted may be the natural result of how you approached the sales conversation.

Meeting 323
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How You Should Switch Your Pitch

Iannarino

The Gist: Many thought leaders recommend that you should not pitch your clients, a model that suggests not starting with “why us.”. There are, however, things that you should pitch if you want to make your conversations valuable to your clients, all of which improve your position. A View of Your Client’s World.

Pitch 285
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Why Your Pitch Fails

Iannarino

A long time ago, I formulated a rule for prospecting—the Trading Value Rule —that extends far beyond acquiring a meeting with your dream client. In fact, it applies to every commitment and every client conversation. Those who do not trade value are doomed to failed pitches and results far below their potential.

Pitch 276
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5 Sales Pitch Examples (and How to Craft Your Own)

Salesforce

As a sales professional, you don’t have to coerce or pressure. That begins with your sales pitch. What you’ll learn: What is a sales pitch? Why are sales pitches important? What are the core elements of a sales pitch? What are the types of sales pitches?

Pitch 109
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Everything Wrong with Prospecting

Iannarino

The Gist: We are increasingly choosing prospecting approaches that harm our professional relationships. We cannot continue to choose prospecting methods that destroy any possibility of a future relationship. He conceded that he only wanted to pitch me. Sadly, this is an indication of what sales organizations allow or condone.

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One Cause of an Aversion to Prospecting

Iannarino

The Gist: Prospecting isn’t easy, but it’s even harder with a poor strategy. Our only tool in sales is a conversation, making language a primary variable to success. An aversion to prospecting is often caused by horrible approaches to asking for a meeting. The Aversion to Prospecting.