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Understanding Why Sales Teams Prioritize Prospective Client Qualification

Iannarino

You want your sales team to qualify prospective clients. You don’t want them to pursue prospects not likely to buy from your sales team. Yet, the ridiculous amount of pipeline you require makes it easy to add an opportunity with nothing more than a first meeting.

Clients 283
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If I Were Your Prospective Client

Iannarino

If I were your prospective client, I would tell you your emails are invisible. I would tell you I am a busy person with a lot of responsibility. Nothing important in my world is handled with an email. I would tell you to call me if you have something worth my time.

Clients 236
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How Your First Meeting Repels Your Prospective Client

Iannarino

The reason clients disengage is because the conversation isn’t one they find valuable. You never get a second chance to make a first impression, which means you have a lot riding on your meeting with a new client. In short, getting ghosted may be the natural result of how you approached the sales conversation.

Meeting 327
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Beyond the Pitch: Building Lasting Client Relationships with Pull Strategy in Sales

Iannarino

Push vs. Pull: Key Strategies in B2B Sales There are two strategies that sales organizations use to win a client's business. Typically, the person using this approach knows nothing about you to suggest that you might be a prospect. The first, and the most dominant of the two strategies, is a push strategy.

Pitch 235
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Following Up with Existing Clients in B2B Sales

Iannarino

After a long pursuit, you have won your dream client. You have a signed contract, your operations team is executing, and you are pursuing your next prospective client.

Follow-up 226
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10 Sales Rebuttals That Resolve Client Concerns

Iannarino

My take on objections is that most of the time, they mask a client’s real concerns. Because the client is uncertain, they use objections to avoid a decision or a commitment. Some objections can be taken at face value, while others need to a little interpretation to get at the client’s underlying concern.

Clients 252
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How to Help Your Client Make the Decision You Would Make for Them

Iannarino

One way to better understand the modern sales approach is by focusing on the decision your prospective client is considering, or the decision they have already made, without having chosen a sales organization, the salesperson they want to work with, or the potential solution they will eventually buy.

Clients 239