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Understanding Why Sales Teams Prioritize Prospective Client Qualification

Iannarino

You want your sales team to qualify prospective clients. You don’t want them to pursue prospects not likely to buy from your sales team. Yet, the ridiculous amount of pipeline you require makes it easy to add an opportunity with nothing more than a first meeting.

Clients 274
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If I Were Your Prospective Client

Iannarino

If I were your prospective client, I would tell you your emails are invisible. I would tell you I am a busy person with a lot of responsibility. Nothing important in my world is handled with an email. I would tell you to call me if you have something worth my time.

Clients 234
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How Your First Meeting Repels Your Prospective Client

Iannarino

The reason clients disengage is because the conversation isn’t one they find valuable. You never get a second chance to make a first impression, which means you have a lot riding on your meeting with a new client. Sometimes, I concluded, the Gods of Sales punish those who punish their clients. Low-Value Conversations.

Meeting 323
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Email Prospecting: ValueMail

Iannarino

To improve your success with email prospecting, you should avoid anything that would cause your client to hit the delete key. For salespeople using email as part of their cold outreach , most of their messages look and feel like spam.

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A Short Success Plan for B2B Sales and Enterprise-Level Clients

Iannarino

Understand Client Needs : Beyond the surface, clients seek solutions, not just products. Engage with Enterprise Clients : There was a time when my presence within a company prompted questions about my tenure as one of its employees. Consistent client visits foster loyalty and growth.

Clients 147
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Following Up with Existing Clients in B2B Sales

Iannarino

After a long pursuit, you have won your dream client. You have a signed contract, your operations team is executing, and you are pursuing your next prospective client.

Follow-up 223
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How to Help Your Client Make the Decision You Would Make for Them

Iannarino

One way to better understand the modern sales approach is by focusing on the decision your prospective client is considering, or the decision they have already made, without having chosen a sales organization, the salesperson they want to work with, or the potential solution they will eventually buy.

Clients 229