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We spoke about his circuitous path to marketing through electricalengineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. Q: Were marketing and technology interests of yours at that time? I wanted to get as close as possible to the customer.
Transcript Adam Honig: I’m going to introduce you and say that you’re the Director of Sales and Marketing of Marlin Technologies, is that still the right title to use? And then our electricalengineering guys will get involved and design a custom circuit board, and we’ll get into our own manufacturing to make that.
I then studied ElectricalEngineering at the Swiss Federal Institute of Technology, specializing to the max. However, the closing remark from the trainer stayed with me as a guiding principle throughout my further career. Eventually, starting with “NO” led to a successful close of a deal with both customers.
Prospects see the industry as antiquated — not sexy and forward thinking like Apple, Amazon, and other technology companies. But as innovations advanced, technology companies eclipsed telecoms. The industry struggles to attract the top talent it needs and keep the employees it has. How can the industry raise the interest level?
Mike Nager: Yes, I went to school for an engineering degree. As a result, I’m an electricalengineer by degree. Actually, during Covid, we came pretty close to a real-life example of that. is the result of these technologies that have been developed outside of manufacturing. It seems counterproductive.
You can collect information about a company using LeadFuze which does all the hard work of finding contact and company information for you so that you can focus solely on closing deals with them instead of spending precious time digging around looking for it yourself. Ask questions.
As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. How should we think through SAL vs closed revenue as indicator of marketing success?
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