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How to make PPC work for SMBs

Search Engine Land

While phrase and exact match keywords are still eligible for close variant matching, you retain much more control over the queries they match to compared to broad match. Localized geo-targeting Start by targeting your core service areas or a specific region.

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How Your Location Impacts Sales Success

Heavy Hitter

This study group was segmented into four geographic regions resembling a typical sales organization as shown below. West region :  Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming. There were also far more top performers in the West region as well.

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The Most Popular Font Types in America [New Data]

Hubspot

Outside of that, western and midwestern states like Idaho, Nebraska and Montana like headline fonts best. Keep that in mind next time you create content to appeal to those regions! Nashville, TN topped the list, followed closely by Dallas, TX. Interestingly, West Virginia likes headline fonts on the whole. Script Fonts.

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It’s Not the Wild West: 12 Tactics to Make Your Price Negotiations Smooth and Successful

Salesforce

There’s no better feeling than closing a deal after a tough price negotiation. Ask open and closed-ended questions Open-ended questions require salespeople to actively listen to prospects, while closed-ended questions force prospects to answer — succinctly. Everyone is smiles, satisfied with the deal.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

(More on how these fit together below.) ( Back to top ) Why it’s important to track sales velocity Monitoring your sales velocity helps you accurately track the time it takes for your team to close deals. To find your deal value, divide your generated revenue by the number of deals closed. 1/4 = 0.25

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Account-based selling (ABS) is a sales approach that prioritizes building relationships with high-value account holders so you can quickly close big deals. Other benefits include: Higher conversion rates: ABS can help you land larger clients and close better deals. Watch the demo What is account-based selling?

Sell 59
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How Much Will Your Reps Make? Everything You Need to Know About On-Target Earnings (OTE)

Salesforce

It offers just enough incentive for support staff — like those in finance or service — to go that extra mile and close deals when possible. This pay mix also works for industries with longer sales cycles, like telecommunications and financial services.