SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

Sales Hacker

JUNE 6, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. AI is transforming how go-to-market teams operate. Marketers are shipping more content.

GTM 53

GTM Objection handling Cold Call Follow-up 53

Martech

OCTOBER 10, 2022

The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. Disconnect 1: Fragmented marketing, sales and customer tactics versus unified GTM strategies. The market segments you prioritize.

B2B 124

B2B GTM Customers Cross-sell 124

Heinz Marketing

SEPTEMBER 3, 2020

No Cold Calls. This provides a detailed repeatable process for creating truly customer-first, account-based, insight-driven sales and marketing programs. Design your go-to-market plan. Step 3: Design your Go-To-Market Plan. Latané Conant (CMO at 6sense) in her new book No Forms. Find the red.

GTM 115

GTM SQL Pipeline Campaign 115

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. This is no longer news to go-to-market leaders. It’s data-driven targeting that turns the coldest of cold calls into a strategic conversation.

GTM 109

GTM Strategize Launch Pipeline 109

Highspot

FEBRUARY 20, 2025

Enter a new era with AI-powered sales training that gives go-to-market (GTM) teams the tools they need to build trust in every conversation. Turn Skeptical Buyers into Confident Customers Buyers are bombarded with cold calls and generic sales pitches. They are tired of feeling like another name on a call sheet.

Trust 52

Trust GTM Pitch Sales 52

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.”

B2B 117

B2B GTM Cross-sell Cold Call 117

SaaStr

FEBRUARY 8, 2022

Do you have a Go-to Market (GTM) for different market opportunities? To test your go-to-market strategies, understand the different opportunities, verticals, and company sizes in the market. This expertise requires team training and seller education. . But this isn’t the best way to proceed. .

Objectives and Key Results 116

Objectives and Key Results Pitch GTM Cold Call 116

Sales Hacker

JUNE 23, 2021

Best article to read: Learn why one sales leader thinks cold calling is the best way to get business , why it’s actually very fun, and the best tips on how to launch a conversation on the phone. This is because HubSpot covers all parts of a GTM revenue org in their blog. Cold calling. HubSpot Sales. Sales plans.

Cold Call 103

Cold Call Negotiate Objectives and Key Results Sales 103

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Sellers need to focus on, and master, all of the human to human interactions in the buying journey, everything from cold calling to complex negotiations. See more top GTM jobs here. Hopefully you’re not in your inbox right now and you’re out enjoying the long weekend.

GTM 96

GTM Negotiate Pipeline Contract 96

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. There we go. So everyone is adjusting their go to market strategy.

GTM 80

GTM Pipeline Healthcare Sales 80

ConversionXL

APRIL 7, 2021

Account-Based Marketing (ABM) isn’t new. While reading a book called “ No Forms, No Cold Calls & No Spam ” by Latané Conant, I came to the realization that many vendors try to position ABM as a $40,000 technology stack problem. This distinction is something many marketers often mix.

CRM 98

CRM Cross-sell GTM Cold Call 98

Sales Hacker

NOVEMBER 15, 2017

Cold Email. Also called a customer. Cold Call is an attempt to engage a prospect (via a personal visit or a voice call) who have no prior knowledge about or contact with the salesperson making the call. Go-to-Market Strategy. content marketing (blogging, podcasts, free downloads); 2.

B2B 105

B2B E-commerce Cold Call Sales 105

Gong.io

DECEMBER 14, 2022

Cold calling is the best way to reach out to the target accounts on your list. We recommend not doing discovery on your first cold call. And to do that, you need to talk more — the optimal talk-to-listen ratio for successful cold calls is 55:45. Go-to-market outreach. Not bad for one sentence.

Sell 62

Sell Cold Call Contract Up-sell 62

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. So to [00:03:00] join for free, go to superhuman. com slash GTM. Now that’s superhuman.

GTM 81

GTM Pitch Up-sell Contact 81

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. I don’t think they’re as against cold calling as maybe the U.S.

GTM 113

GTM Sell Customers Cold Call 113

SaaStr

MARCH 13, 2023

So even after doing SaaS all this years, and being perhaps the biggest fan of SaaS sales and sales processes out there … I still struggle with the idea of cold calling. Personally, I never answer a cold call, and want at least my initial discovery to be done over email. A lot of phone-based cold calling isn’t 100% cold.

Cold Call 132

Cold Call GTM Appointment Represent 132

Veloxy

FEBRUARY 15, 2024

The GTM Podcast, (formerly Sales Hacker Podcast) is another notable standout among the best sales podcasts. The GTM Podcast The GTM Podcast, hosted by Scott Barker, features interviews with tech leaders and VCs, sharing insights and stories, plus listener Q&As.

Gaming 233

Gaming Sell GTM Technique 233

Martech

OCTOBER 28, 2022

But the go-to-market (GTM) strategies, systems and plays many teams use are not connecting with how buyers and companies research and make purchase decisions. . Dump sales-marketing alignment obsession and elevate your go-to-market strategy across the organization. It is time to let go of capturing leads.

B2B 132

B2B GTM Cross-sell Quota 132

Sales Hacker

DECEMBER 29, 2023

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. 20 GTM leaders answer the question: What is one widely held belief that revenue leaders have that you think is bull$ or no longer serving us? Cold calling.

GTM 93

GTM Cold Call UX Price 93

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. I scheduled a demo on my very first cold call and that felt like the first “aha moment” of my career! Amy Slater. Bridget Gleason.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

Cience

OCTOBER 27, 2020

If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? You’d think there was nothing else in the marketing world but SEO, content writing, blogging, webinars, and ads. The Throw-Back Channel: Cold Calls. Yes, yes, we know!

Campaign 63

Campaign Cold Call GTM Contact 63

Sales Hacker

FEBRUARY 19, 2019

Cold calling is still very much the lifeblood of sales. But here’s the truth: calling someone when they aren’t expecting it is not easy (duh), and salespeople often rely on email and LinkedIn to hit their meeting quota. Pete Kazanjy – Entrepreneur, Author, and Early-Stage GTM Expert. So Chris is a tactical pro.

Cold Call 13

Cold Call Inside sales Sales B2B 13

SalesHandy

OCTOBER 28, 2022

All of your marketing and sales efforts are centered around pushing your product or service to your target audience, rather than pulling them in through inbound lead generation. The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy.

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

SaaStr

APRIL 1, 2025

Sam Blond and Jason Lemkin joined together for a live SaaStr Workshop Wednesday looking at what has and what hasn’t changed in 2025 in GTM in general and in the age of AI. Cold Calling Still Works (And AI Might Enhance It) Against conventional wisdom, Rippling found cold calling surprisingly effective.

GTM 81

GTM Territory Cold Call Price 81

Sales Hacker

DECEMBER 10, 2024

Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. 53:46) Debunking the myth that cold outreach is dead. (57:57) Theyve been writing market reports for years as the pioneer of tech adoption and market insights.

GTM 112

GTM Construction Up-sell Cross-sell 112