PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
Search Engine Land
DECEMBER 28, 2023
Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. TikTok was reported to pilot an ad-free subscription service on its app in October. In the UK, publishers sued Google for $4.2 billion in lost ad revenue.
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