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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. TikTok was reported to pilot an ad-free subscription service on its app in October. In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

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Sales Compensation: The Ultimate Guide

Hubspot

Commission only. Base plus commission. Absolute commission plan. Relative commission plan. Straight line commission plan. When to pay commission. That is to say, if you want your salespeople to do X, reward them financially for doing X. Increase average contract length. Commission only.

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How to Build a CSM Team That Generates 130% Net Retention with Talkdesk (Video + Transcript)

SaaStr

Gillian Heltai | SVP of Client Services @ Talkdesk. I’m the Senior Vice-President of Client Services at Talkdesk, and I’m really excited to be here today; also, a little nervous. That really helps to reduce purchase friction and allow the CSM to grow the account without working on contracts. FULL TRANSCRIPT BELOW.

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SaaStr Podcast #213: Tom Tunguz, GP @ Redpoint Ventures On Why Scoring Leads May Actually Be Dangerous

SaaStr

Annual contracts: To what extent do annual contracts dominate today? Why does Tom think in the early days one should be wary of signing too many multi-year contracts? How does Tom think about calculating churn when it comes to multi-year contracts? Should sales commission be paid on renewals?

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The Playbook to Building a Thriving Sales Culture with PatientPop SVP of Sales Justin Welsh (Video + Transcript)

SaaStr

My velocity lane, PatientPop’s SMB SaaS, eight units a month, $13,500 contract. Calls, emails, connect rate, demos, performs, wins, average contract value. Bigger salary, slightly bigger, bigger commission, a little bit bigger equity, more responsibility and a little bit bigger title. Quarterly ENPS service.

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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

Decide Base Pay vs. Variable Pay (Commissions). Create a 2-Page Contract and Get Mutual Commitment [TEMPLATE PROVIDED]. Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. Step 4: Decide Base Pay vs. Variable (Commissions). Establish Role Levels.

SQL 103
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What Is Enterprise OEM Software Licensing?

Sales Hacker

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. These companies resell the solution and bundle services around the solution to add value to the customer. Licensing OEM software. OEM deal structure.

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