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How to structure people operations to scale SEO success

Search Engine Land

You establish product-market fit by reviewing whether your target audience needs your product or service. In the context of SEO, they actively search for your product or service – or at least related topics. Average contract value is then the same as in AOV for ecommerce.

CTR 141
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Nick Mehta, CEO Gainsight: My Top 10 Failures as a SaaS CEO & What I’ve Learned (Video + Podcast)

SaaStr

The whole thing falls apart if you have a vision as a founder or functional leader and the people underneath you don’t believe the same things. This is a common mistake founders make — getting a new Head of X when you get to a certain point in business, missing a sales number, the product isn’t what you want, there’s too much churn, etc.

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5 tips to get more value from your tech stack

Martech

If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

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5 tips for successfully adding martech to your stack

Martech

It’s straightforward to add up licensing, managed services support and development costs and then make a choice. Outline cross-functional teams’ involvement and get their buy-in and commitment The most successful implementations are integrated into how marketers do business. But there is a lot more that goes into the actual migration.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

TikTok was reported to pilot an ad-free subscription service on its app in October. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads.

Retail 133
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The Top 10 Important Finance Mistakes First Time Founders Make

SaaStr

I’ve worked with numerous start-ups that used outsourced accounting services with zero SaaS experience, and these firms didn’t even recognize automatic upsells, additional seats, etc. Quickly, though, your attention turns to initial traction, your first critical hires, and building out those early business functions.

Finance 127
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10 x Essential Account Manager Skills For Success

The 5% Institute

The role of an account manager goes beyond mere customer service – it involves nurturing client relationships, driving revenue growth, and enhancing a company’s reputation. Effective time management and organizational skills are vital for prioritizing responsibilities, meeting deadlines, and consistently delivering top-notch service.