How Blackcart’s ‘try-before-you-buy’ software is helping Mohala sell sunglasses
Martech
APRIL 18, 2022
Headquartered in Hawaii, Mohala Eyewear is a startup with a unique approach to designing sunglasses. According to a Forrester study commissioned by Shopify, 57% of consumers say TBYB programs say that the flexibility and convenience of trying new products influences their decision to buy online. It’s a very smooth process.
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