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ASC 606 Compliance: Choosing a Commission Expensing Solution

Salesforce

Gone are the days when commission, bonuses, and incentive pay were accounted for as direct expenses. With all the complexities of ASC 606, your commission expensing process is more critical than ever. Using Excel or another type of commission spreadsheet has a couple benefits. But which process is best?

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Real persuasion doesn’t require manipulation

Martech

A Washington State court recently upheld a consumer complaint accusing Old Navy of using deceptive subject lines on emails promoting a deadline-driven campaign. ” Hidden fees and trick pricing : Surprise charges at checkout. the Federal Trade Commission recently banned junk fees from being tacked onto tickets or travel purchases.

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Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing.

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It’s Not the Wild West: 12 Tactics to Make Your Price Negotiations Smooth and Successful

Salesforce

There’s no better feeling than closing a deal after a tough price negotiation. In this article, we’ll show you how to perfect that skill — complete with 12 price negotiation tactics used by reps across industries. What you’ll learn: What is price negotiation? Why are price negotiations important?

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This day in search marketing history: January 13

Search Engine Land

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.

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What Are Sales Channels? (and How to Pick the Best Ones)

Salesforce

For example, each of your channels needs a pricing strategy. By using revenue management software, you can leverage data and analytics to plan, set, and optimize the pricing across sales channels. Save time by embedding products, pricing, and rules in a policy-aligned partner portal with approval workflows and discount controls.

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This day in search marketing history: January 23

Search Engine Land

Google removes ‘ads’ and ‘sponsored’ labels from flight search results 2020: There would be no more referral fees from partners in flight search, as Google sought to emphasize price and convenience in rankings. Atlanta, Seattle and Boston. Will The European Union Decide IP Addresses Are Personal?