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Unlocking customer loyalty: 5 core motivations powering personalized marketing

Martech

While technology has made personalization easier to implement at scale, the underlying psychology driving its effectiveness remains the same. They commissioned a study to examine AI’s impact in perpetuating unrealistic beauty standards. Since its introduction, Apple has been known for exceptional user experience (UX).

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EU raises antitrust concerns about Adobe’s purchase of Figma

Martech

An in-depth investigation by the European Commission came to the preliminary conclusion the deal could significantly reduce competition for interactive product design tools, vector editing tools and raster editing tools. regulators. Possible response.

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How publishers can regain traffic and revenue with affiliate marketing

Search Engine Land

Still, if the decision-makers at media companies demand big brands and ad fees, they’re sacrificing their online success and ongoing commissions for a one-time fee. The changed UX could make it so the helpful content update devalues their pages and the site. The writer and fact-checker must both be qualified.

Niche 132
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How to Build a User Research Culture

ConversionXL

Nor, even for experts, is cajoling executives into culture change possible: “I’ve been pitching our services for 23 years and I’ve never once successfully convinced an executive of anything,” writes UX and design expert Jared Spool. Good UX can help with each of those things. A “braided” approach to UX and design.

UX 111
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Why SEOs should focus on creating trust

Search Engine Land

Trust is also incorporated into Google algorithms with an increased focus on user experience (UX) and website security. Clean and working UX Holland's example of misguided infinite scroll (plus his inability to catch the footer links) is a concrete example of annoying UX. The design alias UX department to some extent.

Trust 94
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How to Drive Revenue With PartnerOps

Sales Hacker

If you look at the 10 largest SaaS companies and the five leading cloud providers , for example, 14 out of the 15 have hundreds or thousands of technology and channel partners. Other accounts might be chased by both partners and sales, which results in conflicting messages and commissions.

CRM 113
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Online Manipulation: All The Ways You’re Currently Being Deceived

ConversionXL

But when you combine these powerful technologies with emotional manipulation as strategy—-you’re getting pretty close to something more than a few folks see as unethical.” Ryan Calo posits that emerging technologies and techniques will increasingly allow companies to exploit consumers’ irrationality or vulnerability.

Technique 128