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5 Lessons Learned Evolving From A Sales-Led To Product-LED Go-To-Market Strategy With Planday Director of Growth Frederic Linfjard (Video)

SaaStr

PST for those of you who want to connect with SaaS experts — Growth Advisor at FastSpring and Director of Growth at Planday, Frederic “Fred” Linfjard shares his insights on how to evolve from a sales-led to product-led GTM strategy constructively. Do implement processes to map out current human touches. You still have to pay the bills.

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What’s new and what’s working, in B2B channel partner marketing

Martech

To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

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B2B Sales Training Techniques and Best Practices

Highspot

In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid. What Does the B2B Sales Process Look Like? The B2B sales process is a structured yet flexible journey tailored to meet the unique needs of customers.

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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. They determine what attributes the product needs to win against the competition.

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7 Steps to Achieving Sales and Marketing Alignment

Highspot

Marketing would own the top of the funnel and sales would own the bottom. Once a lead was ready for sales, it could be handed off and, in many cases, would never hear from marketing again. This linear process is no longer possible in today’s world. Core Marketing Responsibilities. What Does Marketing Do for Sales?

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

A product launch is a company’s meticulous process to present its new or updated product to the market. Central to this process is focusing on the customer experience, leveraging product data to shape marketing and sales strategy, and adhering to a comprehensive product launch checklist.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. In both cases, the reason we have separate markets is that the customers could not have referenced each other. What is the "Chasm"? A war analogy.